As a Copy Lead, Ivonne has worked to create, elevate and humanize brand voices to get at the heart of the consumer’s desires. In her 12-year career, she’s managed copywriters and written for brands such as Remy Cointreau, Blink Fitness, Atlantis Resort, Coca-Cola, and Bugaboo. Her specialty is taking complex ideas and breaking them down into easily digestible and actionable copy anyone can relate to.
Before joining Chameleon Collective, Ivonne worked as a Copywriter and Associate Creative Director for MullenLowe Profero for several years working on campaigns for spirit brands like Cointreau, Mount Gay Rum, and Remy Martin. She also has vast CPG experience working on campaigns, scripts, radio, and innovations for Sister Schubert and Marzetti brand dressings, dips, and Snuggle.
Prior to embarking on the world of Marketing and Advertising, Ivonne was co-founder of a Theater Company in Miami. She was an acting member and resident playwright, penning and producing 9 plays, two of which won her awards for Best New Play. When she’s not delivering best-in-class marketing materials and campaigns you can find her telling jokes at Comedy Clubs around NYC.
