John is an accomplished Digital Transformation Leader with a track record of leading multi-disciplinary customer and employee experience transformation programs for companies such as Coca-Cola, NASCAR, Understood, Atrium Health, Dollywood, Century Communities and more.

As someone who thrives at the intersection of learning, strategic thinking and achievement, John excels at diving in understanding clients goals and challenges, developing strategies to realize those goals and overcome the challenges and most importantly leading multi-disciplinary teams to the successful execution of those strategies and realization of their goals.

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» Led NASCAR Digital Transformation to redesign and re-platform NASCAR.com providing NASCAR with strategic control to create the next generation of NASCAR fans.
» Led Century Communities Digital Transformation to bring eCommerce to the new home buying and ownership experience.
» Led Herschend Family Entertainment’s Customer Experience transformation to create a fluid commerce experience for visitors to Herschend’s portfolio of theme parks led by Dollywood and Silver Dollar City.