An energetic marketing leader with 20+ years of B2B technology experience. With over two decades of experience in marketing strategy and execution, Mel is a seasoned adept at driving significant marketing performance and revenue growth whilst unlocking marketing efficiencies (GTM strategy, processes, organisation and technology).
She has an excellent track record developing global and regional marketing strategies and driving the execution of an integrated global marketing plan. Mel is accomplished at ensuring strategic company goals are met, and within budget.
Mel has the ability to think strategically and roll up her sleeves to get things done. Her profile is well-rounded thanks to her excellent communication and collaboration skills adept at creating sales and marketing alignment.