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Fractional VP of Brand

In the ever-changing world of business, a solid brand strategy is the cornerstone of success. Businesses seeking to grow and transform their operations need a partner who understands their unique needs and challenges.

Enter Chameleon Collective, the answer to your search for a Fractional VP of Brand. At Chameleon Collective, our aim is not to be just another agency, but a partner in your journey towards transformation and growth. We bring practical, sustainable solutions to the table that will help your business thrive.

Our Fractional VP of Brand is not just a consultant, but an expert leader who understands the intricacies of brand strategy. They will work closely with your team, taking on the role of a VP of Brand on a part-time basis. This approach allows them to fully immerse themselves in your business, understanding your brand, audience, and unique challenges, then crafting a bespoke strategy to drive growth and transformation.

Our Fractional VP of Brand is backed by a team of high-achieving independent thinkers, each skilled in specific verticals. They are all industry-leading talent, with a track record of outstanding performance at top agencies, consultancies, and Fortune 500 companies. Together, they will collaborate to solve your business challenges, without the need for constant oversight. This is the Chameleon difference – we don’t just provide solutions, we empower your team to manage these solutions independently.

At Chameleon Collective, our Fractional VP of Brand service is part of a comprehensive suite of services designed to transform your business. This service fits seamlessly into our broader service offerings, such as Marketing, Customer Experience, Commerce, and Sales Practices. Our mission is to challenge and transform how businesses win and retain customers, and our Fractional VP of Brand plays a key role in achieving this mission.

Chameleon Collective is more than just a consultancy. We are a collective of industry-leading talent, focused on driving meaningful change and sustainable success for our clients. Whether you need a Fractional VP of Brand or a comprehensive team to transform your business, we are the partner you need. With Chameleon Collective, your business is set to not just grow, but to thrive in the face of change.

Experience the Chameleon difference today. Let’s transform your business together.

Experts from
the Collective

Thorsten Rhode

Thorsten Rhode

Global Marketing Director

Uwe Hook

Uwe Hook

Interim CMO/CDO

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Stephane Gringer

Stephane Gringer

Transformation Catalyst

Rich Stone

Rich Stone

B2B Marketing Consultant

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Miles Williams

Miles Williams

CMO: B2B & Managed Services

Michelle Barry

Michelle Barry

Partner | Public Relations

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

Empowering Digital Essence

Branding Transformative Approach

In-House Agency Revolution

Marketing & Strategy Mentorship


What is the role of a Fractional VP of Brand?

A Fractional VP of Brand is a highly skilled and experienced professional who provides strategic guidance and leadership in all aspects of branding for a business. They work on a part-time or project basis, offering their expertise to businesses that need help in developing and executing effective branding strategies.

What does a Fractional VP of Brand do?

A Fractional VP of Brand is responsible for developing and implementing comprehensive branding strategies that align with a business’s goals and objectives. They conduct market research, analyze competitors, define target audiences, and create brand positioning. They also oversee the development of brand assets, such as logos, taglines, and visual identity, and ensure consistent brand messaging across all channels.

How can a Fractional VP of Brand help my business?

A Fractional VP of Brand can help your business by providing expert guidance and strategic direction in building a strong and impactful brand. They can help you differentiate your business from competitors, attract and retain customers, and build brand loyalty. Their expertise can also help you effectively communicate your brand’s value proposition and increase brand awareness.

What qualifications and experience should a Fractional VP of Brand have?

A Fractional VP of Brand should have extensive experience in branding, marketing, and strategic planning. They should have a deep understanding of consumer behavior, market trends, and industry best practices. They should also possess strong leadership and communication skills and be able to collaborate effectively with cross-functional teams.

How is a Fractional VP of Brand different from a traditional agency?

A Fractional VP of Brand offers a more personalized and focused approach compared to traditional agencies. They work closely with your business to understand its unique needs and goals and tailor their strategies accordingly. Unlike agencies, they are not focused on winning awards or appearances but on providing practical solutions for growth and retention.

What industries does Chameleon Collective’s Fractional VP of Brand specialize in?

Chameleon Collective’s Fractional VP of Brand specializes in a wide range of industries, including technology, e-commerce, consumer goods, healthcare, and more. Our team comprises high-achieving independent thinkers with expertise in specific verticals, allowing us to provide tailored solutions to businesses across various sectors.

How does Chameleon Collective measure success in branding initiatives?

Chameleon Collective measures success in branding initiatives by the impact it brings to our clients’ businesses. We focus on meaningful and lasting success, such as increased brand awareness, customer engagement, and revenue growth. Our goal is to help businesses win and retain customers, and we track key performance indicators to ensure we are achieving these objectives.

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