Chris has led the digital marketing design and technical implementation at several brands including some of the world’s most successful B2C brands. He first looks at what goals the marketing team has been executing on and aligns those with the organization’s desired business outcomes. This includes looking at past performance, benchmarking, and especially aligning customer actions with data that drives defined goals.
His experience at major Fortune 100 companies and top ad agencies has provided Chris with a wide range of situational problem solving. He has applied his skills to drive aggressive growth marketing goals around product launches, customer acquisition, loyalty program launches, and improving brand reputation through drivers such as Net Promoter Score internally or for clients such as AT&T, Ford, Toyota, Nintendo, and URW (Westfield).
