Chris has created and implemented influencers campaigns for the past 15 years. He has worked with TikTok, Instagram, YouTube, bloggers, and other creatives across several social media platforms. His work has spanned various industries including beauty, retail shopping, gaming, automotive, telecommunications and food.

He also created an influencer practice for the agency Golin that led to the win of the Nintendo North America influencer business. The practice defined vetting process for influencers, outreach, results reporting and maintaining relationships with creative influencers.

Chris has worked with some major influencers in the beauty and gaming categories, but he has also worked primarily with micro and nano influencers tailored campaigns with limited budget resources that produced great results.