Holly is a high-energy, performance-driven executive with 15+ years of PR/communications leadership experience across agency and corporate.
During her 12-year tenure at Macy’s, she led the brand’s consumer communications efforts – heading PR for major global media events like Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy’s, Thalia, etc.), and leading on-site and remote teams across the country. She also secured and oversaw the retailer’s agency relationships.
Prior to Macy’s, Holly spent nearly a decade on the agency side, where she handled communications strategy, planning and execution for clients including Federated Department Stores, KeyBank, Alcan Aluminum, Honeywell, The Cleveland Foundation, BankRI, and Blue Cross & Blue Shield of Rhode Island.
Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands – and she loves bringing those opportunities to life.