Holly is a high-energy, performance-driven leader with 20+ years of PR/communications, marketing and development experience across corporate, agency and nonprofit.
During her 12-year tenure at Macy’s, she led the brand’s consumer communications and cause marketing efforts – heading PR for major global media events like Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy’s, Thalia, etc.), and driving $30M annually in consumer fundraising for nonprofit partners.
Most recently with Make-A-Wish America, Holly led the corporate partnership team charged with securing and managing enterprise fundraising relationships with more than 60 organizations including The Walt Disney Company, Topgolf, WWE, Southwest Airlines, GameStop, and Torchy’s Tacos.
Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands – and she loves bringing those opportunities to life.