Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for fashion brands at any stage. Julie makes connections between brand and consumer that serve as inspiration to teams who bring the brand articulation to life. With nearly two decades of experience, Julie’s portfolio spans a dozen industries and is a multifaceted brand solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory – from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design.
Julie has worked with many fashion retail brands, designing their foundation for brand foundation, and campaigns and mapping out how to leverage critical trends and insights within omnichannel marketing activations. This niche market requires the right balance of insight and attitude, setting trends, and creating loyalty through the motivation of relating and self-expression. Julie enthusiastically ensures this type of narrative is tightly connected to the brand’s identity and told through cohesive cross-functional activation.
