Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for brands focused on health and wellness. Julie makes connections between brand and consumer that serve as inspiration to teams who bring the brand articulation to life. With nearly two decades of experience, Julie’s portfolio spans across a dozen industries, and is a multifaceted brand solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory – from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design.
Julie has worked with dozens of better-for-you brands, most recently a start-up from Israel that asked her to turn a chip into something extraordinary. Here’s a snapshot:
The better-for-you snack space is about to get a smack from a much more natural snack than its competitors. The opportunity to bodily burst into the market, and disrupt the shelves with a potent dose of truth and purpose, made for a very exciting ride. This objective and strategy created by Julie inspired the name and attitude for ‘Super Natural’ – the vegetable chip consisting of 100% Mother Earth Magic. Super Natural is making its way through investor rounds and we never stop hearing about how strongly the brand resonates and achieves recall long after it is introduced.
