On graduating from Cambridge University, Ray began his career in Strategic Consulting with Arthur Andersen’s Business Consulting practice in London. After earning his MBA from Kellogg, Ray learned the fundamentals of Brand Management in FMCG with General Mills. With that foundation, he excels in today’s digital world.
He specializes in encapsulating the essence of brands in compelling ways – capturing prospective patients’ (limited) attention. He does this by applying both art and science to the marketing process:
1. Understand patient needs, competitor offerings and client’s core competencies to reveal insights – especially around differentiators.
2. Positioning: define the hierarchy of messaging and prioritize.
3. Apply creativity and flair to develop messaging that’s engaging and breaks through the clutter (less is more!)
4. Determine channels and synchronize components into impactful campaigns – including content optimization for every channel.
5. A/B test and learn.
His ‘sleeves-rolled-up’ approach means that Ray is not just leading every step, but is actively contributing – writing, creating concepts, as well as directing the design and execution. As such, he consistently delivers results that outperform previous high-water marks.
Ray’s sector experience, includes: D2C: Dental Practices, Urgent + Emergency Care & Fitness, & B2B Services: Patient Engagement Solutions.