Tena lives and breathes Commerce optimization, particularly within the DTC space, with over 20 years of experience. While she has spent the last 15 years in leadership roles, Tena has always been a hands-on participant, unafraid to get her hands dirty. By working with Tena in an eCommerce execution role, you gain someone who understands the strategy behind the work and can execute email marketing, list building, social media monitoring, community management, and website management. She is comfortable in Shopify, and no project or task is beyond her willingness to tackle.

Tena has a deep understanding of the eCommerce landscape, not just from a theoretical perspective but from hands-on experience managing and growing online businesses. She excels in data-driven analysis, delivering key performance indicators (KPIs) and crafting reports that provide clear insights into business operations.