Thorsten Rhode, in various marketing leadership roles, has launched and maintained retail partnerships in mass-market / high-volume / high-growth as well as specialty / low-volume / premium environments. In close partnership with Sales, he applies his retail expertise to optimize success at the point-of-sale (POS).
While he understands the importance of sell-through / pull-marketing, he also has deep experience with various sell-in requirements at national and regional outlets, from retailer-specific trade marketing to proprietary digital tools. Independent of channel, he knows how to efficiently track, analyze, and coordinate optimization measures with the sales team and the retail buyer.
In the past, he has designed highly integrated B2B- and B2C-campaigns for a national launch in the rapidly growing Greek Yogurt market (at Safeway, Albertsons, Ralphs, Walmart, Costco, etc.) – in the process leveraging tools like ibotta & Catalina. In Europe, he has overseen the POS-support at medical supply stores for a premium manufacturer in the medical aids segment.
