Thorsten Rhode brings comprehensive product development experience to the table. Going back to his start in global advertising agency networks as Account & Strategy Lead, he combines his knowledge of qualitative and quantitative research tools with trend, market and competitive analysis to create the best possible product or service.
On the agency- and client-side and as a consultant, in Europe and the US, Thorsten has successfully brought products and brands to market in diverse B2B- and B2C-environments.
He has, for example, conducted focus groups with prototype toys (MATTEL), revamped the entire product portfolio for a German-based tea company (Ronnefeldt), helped build the line-up for a premium Greek Yogurt offering (Ehrmann SE), or developed aIM (= accurateIMage), the branded service offering for an end-to-end calibrated color-calibrated feature film workflow for digital capture (LaserPacific – A KODAK Company).
