Rely on Chameleon Collective’s strategy and execution services to attract, engage, convert and retain your best customers
Growth Marketing is a term that has gained in popularity as the marketing landscape has become more complex. And whether you’re a startup or a mature brand, growth should never have a finish line: no longer is achieving company success just about getting folks to the front door and hoping for a sale, but it’s also about how you continually engage, value, retain, reactivate and maximize LTV for each of your customers individually.
Gone are the days of “growth” being simple paid-media performance marketing or guerilla-driven “growth hacking.” Now, it has evolved into an overarching marketing strategy that needs to, not only be flexible based on disparate consumer segment behaviors but also rooted in technical and analytical excellence.
The Chameleon Collective team is composed of marketing veterans, adept at both maximizing the return from typical channels such as paid search and social—that most companies rely on far too much—but also guiding broader, sustainable growth through strategy, partnerships, and execution with such key components as SEO, content marketing, CRM, funnel optimization, data analytics, referrals, loyalty, affiliate, and more.
Our skills and services
OUR CORE AREAS OF FOCUS
Our team of experts can assess current approaches, define new strategies, and then maximize growth at all points of the customer journey by identifying and removing friction points.
Assessment & Strategy
- Marketing Audits
- Channel Approach
- Media Strategy
- Sizing and Segmentation
- Organizational Assessments
- Technology Assessments
- Organizational Design
- Agency Review / Selection
- Internal Agency Creation
Ads & Optimization
- Online Channel Execution
- Offline Channel Execution
- Funnel Optimization
- Campaign Development
- Media Creation & Development
- Technology Stack Optimization
- Creative Assets
Analysis & Insights
- A/B Testing Programs
- Buyer Personas and Insights
- KPIs and effectiveness
- Marketing Analytics
- Attribution Modeling
- Custom Marketing Dashboards
Meet the team
Jeff Blettner is a Conversion Rate Optimization (CRO) expert that has been designing, testing, and supercharging websites and landing pages for over 15 years.
A hands-on performance marketer with 10+ years of experience driving growth for various brands. She specializes in the strategy and execution of SEM, Amazon Ads, & Paid Social.
15 years of marketing experience across retail/e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, email marketing automation, and web analytics.
Brittany is a self-motivated and critical thinker who serves as a Data Analyst at the Collective. She has a passion for analyzing data to be able to provide actionable insights that help businesses succeed.
Growth-minded, paid media expert with 10 years experience managing performance marketing for companies like Yahoo, Clif Bar and Rev.
A data-driven Performance Marketing expert with more than 16 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.