Growth Marketing

Growth Marketing

Our approach to Growth Marketing

MAXIMIZE YOUR REVENUE POTENTIAL

No longer is achieving company success just about getting folks to the front door and hoping for a sale, but it’s also about how you continually engage, value, retain, reactivate and maximize LTV for each of your customers individually.

Gone are the days of “growth” being simple paid-media performance marketing or guerilla-driven “growth hacking.” Now, it has evolved into an overarching marketing strategy that needs to, not only be flexible based on disparate consumer segment behaviors, but also rooted in technical and analytical excellence.

The Chameleon Collective team is composed of marketing veterans, adept at both maximizing the return from typical channels such as paid search and social—that most companies rely on far too much—but also guiding broader, sustainable growth through strategy, partnerships, and execution with such key components as SEO, content marketing, CRM, funnel optimization, data analytics, referrals, loyalty, affiliate, and more.

Growth Marketing
Our skills and services

OUR CORE AREAS OF FOCUS

Our team of experts can assess current approaches, define new strategies, and then maximize growth at all points of the customer journey by identifying and removing friction points.

Assessment & Strategy

  • Marketing Audits
  • Channel Approach
  • Media Strategy
  • Sizing and Segmentation
  • Organizational Assessments
  • Technology Assessments
  • Organizational Design
  • Agency Review / Selection
  • Internal Agency Creation

Ads & Optimization

  • Online Channel Execution
  • Offline Channel Execution
  • Funnel Optimization
  • Campaign Development
  • Media Creation & Development
  • Technology Stack Optimization
  • Creative Assets

Analysis & Insights

  • A/B Testing Programs
  • Buyer Personas and Insights
  • KPIs and effectiveness
  • Marketing Analytics
  • Attribution Modeling
  • Custom Marketing Dashboards

Growth Marketing Clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Kelly Colbert
VP Customer Strategy

With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.

Marshall Clark
VP of Marketing

I'm a 20+ year marketing vet & data geek who lives in Portland with my wife, son, two cats, and a basement full of model rockets.

Lara Aykaz
Growth Marketer

Results oriented marketing professional with over 10 years of experience across multiple advertising mediums. With a problem solving mindset, a team player attitude and a passion for marketing, I am dedicated to providing clients with the highest level of service to help them achieve their marketing goals.

Tom Dehnel
SEO Consultant

15 years of digital marketing experience has provided Tom with deep knowledge of SEO and Content Strategy that generates revenue, not just traffic.

Cate French
Paid Media Strategy & Execution Director

A hands-on performance marketer with 10+ years experience driving growth for brands including P&G and Samsung. She specializes in the strategy and execution of SEM, Amazon Ads, & Paid Social.

Kevin Flannery
Digital Media & Analytics Specialist

Data driven and extensively experienced in developing high return paid media strategies, generating blended ROAS metrics of 500%+. Currently managing over $3.5 million in annual ad spend.

John Rospenda
Growth Marketer

John is an innovative media expert with leadership experience across brands like Techstyle Fashion Group, eHarmony and Realtor.com.

Sean MacBeth
Head of Growth / Performance Marketing

A seasoned digital leader with over 20 years’ experience guiding growth initiatives for companies like United MileagePlus, Shopkick, Dormify, and G-Form.

Kevin Edelson
Paid Social Specialist

A Growth Marketing expert who’s helped companies such as Chuck E. Cheese, Pure Barre, and Universal Music Group increase web traffic & conversions with effective advertising strategies.


Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
Moma
Encompass

Encompass

Open Project
Backyard Discovery

Backyard Discovery

Open Project
Shopkick

Shopkick

Open Project
Heal
Dormify

Dormify

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

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