No longer is achieving company success just about getting folks to the front door and hoping for a sale, but it’s also about how you continually engage, value, retain, reactivate and maximize LTV for each of your customers individually.
Gone are the days of “growth” being simple paid-media performance marketing or guerilla-driven “growth hacking.” Now, it has evolved into an overarching marketing strategy that needs to, not only be flexible based on disparate consumer segment behaviors, but also rooted in technical and analytical excellence.
The Chameleon Collective team is composed of marketing veterans, adept at both maximizing the return from typical channels such as paid search and social—that most companies rely on far too much—but also guiding broader, sustainable growth through strategy, partnerships, and execution with such key components as SEO, content marketing, CRM, funnel optimization, data analytics, referrals, loyalty, affiliate, and more.
Our skills and services
OUR CORE AREAS OF FOCUS
Our team of experts can assess current approaches, define new strategies, and then maximize growth at all points of the customer journey by identifying and removing friction points.
Assessment & Strategy
- Marketing Audits
- Channel Approach
- Media Strategy
- Sizing and Segmentation
- Organizational Assessments
- Technology Assessments
- Organizational Design
- Agency Review / Selection
- Internal Agency Creation
Ads & Optimization
- Online Channel Execution
- Offline Channel Execution
- Funnel Optimization
- Campaign Development
- Media Creation & Development
- Technology Stack Optimization
- Creative Assets
Analysis & Insights
- A/B Testing Programs
- Buyer Personas and Insights
- KPIs and effectiveness
- Marketing Analytics
- Attribution Modeling
- Custom Marketing Dashboards
Meet the team
A data-driven Performance Marketing expert with more than 15 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.
Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
A CRM/Marketing Automation expert, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like Malin+Goetz, Diptyque, and G-Form.
John is an innovative media expert with leadership experience across brands like Techstyle Fashion Group, eHarmony and Realtor.com.
A seasoned digital leader with over 20 years’ experience guiding growth initiatives for companies like United MileagePlus, Shopkick, Dormify, and G-Form.
A strategic marketing executive & tech entrepreneur who excels at growing brands & structuring marketing organizations to scale. Clients are Cheerios, Betty Crocker, AccuWeather, Vera Bradley, and Unilever.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.