Growth Marketing

Growth Marketing

Our approach to Growth Marketing


No longer is achieving company success just about getting folks to the front door and hoping for a sale, but it’s also about how you continually engage, value, retain, reactivate and maximize LTV for each of your customers individually.

Gone are the days of “growth” being simple paid-media performance marketing or guerilla-driven “growth hacking.” Now, it has evolved into an overarching marketing strategy that needs to, not only be flexible based on disparate consumer segment behaviors, but also rooted in technical and analytical excellence.

The Chameleon Collective team is composed of marketing veterans, adept at both maximizing the return from typical channels such as paid search and social—that most companies rely on far too much—but also guiding broader, sustainable growth through strategy, partnerships, and execution with such key components as SEO, content marketing, CRM, funnel optimization, data analytics, referrals, loyalty, affiliate, and more.

Growth Marketing
Our skills and services


Our team of experts can assess current approaches, define new strategies, and then maximize growth at all points of the customer journey by identifying and removing friction points.

Assessment & Strategy

  • Marketing Audits
  • Channel Approach
  • Media Strategy
  • Sizing and Segmentation
  • Organizational Assessments
  • Technology Assessments
  • Organizational Design
  • Agency Review / Selection
  • Internal Agency Creation

Ads & Optimization

  • Online Channel Execution
  • Offline Channel Execution
  • Funnel Optimization
  • Campaign Development
  • Media Creation & Development
  • Technology Stack Optimization
  • Creative Assets

Analysis & Insights

  • A/B Testing Programs
  • Buyer Personas and Insights
  • KPIs and effectiveness
  • Marketing Analytics
  • Attribution Modeling
  • Custom Marketing Dashboards

Growth Marketing Clients


Meet the team


Austin Dillman
Director of Growth Marketing

A data-driven Performance Marketing expert with more than 16 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.

Joshua Hay
Partner, Digital Marketing Leader

Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.

Jonathan Nail
CRM & Marketing Automation Strategist

A CRM/Marketing Automation expert, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like Malin+Goetz, Diptyque, and G-Form.

John Rospenda
Growth Marketer

John is an innovative media expert with leadership experience across brands like Techstyle Fashion Group, eHarmony and

Sean MacBeth
Head of Growth / Performance Marketing

A seasoned digital leader with over 20 years’ experience guiding growth initiatives for companies like United MileagePlus, Shopkick, Dormify, and G-Form.

Farzana Nasser
Digital Marketing Executive & Strategist

A strategic marketing executive & tech entrepreneur who excels at growing brands & structuring marketing organizations to scale. Clients are Cheerios, Betty Crocker, AccuWeather, Vera Bradley, and Unilever.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:


Open Project
Backyard Discovery

Backyard Discovery

Open Project


Open Project


Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

Our blog features the collective POV of our experts.
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