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Market Strategy Consulting: Senior Operators From Positioning to Operating Cadence
Senior market strategy consulting for B2B, consumer, DTC, SaaS, and PE-backed companies. Market positioning, segmentation, competitive strategy, go-to-market, and the operating cadence that turns a marketing strategy into shipped, measurable growth. Senior operators on it from day one, not a strategy deck and a handoff.
Talk to a Market Strategy Consulting
Senior market strategy consulting for B2B, consumer, DTC, SaaS, and PE-backed companies
Why teams hire Chameleon market strategy consulting
Senior operators, not a strategy deck
Most market strategy consulting deliver a slide deck and step away. Our engagements include the operating change: the positioning gets adopted, the channel mix gets rebuilt, the budget gets reallocated, and the cadence that keeps the strategy moving gets stood up. Strategy is the easy part. Making a organization actually run on it is the work.
Every consultant has carried the number
Every consultant on the work has owned a marketing function, set positioning that moved a market, and been accountable for growth. The judgment is uniformly senior, grounded in what actually works.
Positioning upstream of channel and spend
Our engagements start with the value proposition and segmentation, then optimize the channel and budget strategy for each target segment. Getting positioning right upstream is what prevents wasted spend downstream.
Why hire market strategy consulting from Chameleon Collective
Companies bring in market strategy consulting at predictable inflection points: a growth plateau where the existing playbook has stopped working, a new round of funding that demands a step-change in pipeline, a market shift that has dated the positioning, or a leadership gap where the marketing function needs senior direction without a permanent hire. Each pattern needs different judgment, and most of all a team that has actually built the marketing engine it recommends.
Positioning and value proposition first
Most market strategy consulting start with tactics: which channels, which campaigns, which agency. Our engagements start where growth actually comes from. We sharpen the value proposition for the company and each of its products, define the segments worth winning, and only then translate down to channel, budget, and message. When positioning is clear, every downstream decision gets easier and cheaper.
A strategy the team can run
A marketing strategy that lives in a deck changes nothing. We design the strategy alongside the operating model that delivers it: the channel mix, the budget allocation, the measurement framework, and the operating cadence that keeps the function accountable. The output is a strategy the team can defend in a board meeting and run on a Monday morning.
Audit your marketing strategy
A two-week diagnostic across market positioning, segmentation, competitive strategy, go-to-market, and the operating cadence. Where the strategy is mis-calibrated, what to rebuild first, and where the spend is leaking. Senior operators on it from day one.
What our market strategy consulting cover
- Positioning and value proposition: category definition, differentiation, message architecture, and the proof points that make the positioning credible.
- Segmentation and targeting: which segments to win, ideal-customer definition, and the segment-tier prioritization that focuses spend.
- Go-to-market strategy: motion design, channel strategy, and the launch model for new products and markets.
- Channel and budget strategy: the optimal mix across paid, owned, and earned, with budget allocated to the segments and stages that compound.
- Brand strategy and revitalisation: repositioning a dated brand, aligning brand to commercial reality, and the narrative that ties it together.
- Marketing measurement: the metrics framework, attribution model, and reporting cadence that show whether the strategy is working.
- Operating model and cadence: team design, agency and vendor portfolio, and the operating rhythm that keeps the function accountable.
- Interim and fractional leadership: a senior operator in the seat to run the strategy while the permanent hire is found.
How We Compare
| Feature | Chameleon market strategy consulting | Strategy consulting firm | Solo independent consultant |
|---|---|---|---|
| Operators who have built the marketing engine | Default, every consultant | Often frameworks-only | Yes (per consultant) |
| Positioning-first discipline | Always, upstream of channel | Variable | Variable |
| Strategy plus operating change | In scope by default | Strategy deliverable | Strategy advisory |
| Senior staffing (not pyramid) | Default | Partner-led, junior delivery |
Frequently asked questions
Common questions from teams evaluating market strategy consulting.
Strategy firms deliver a deck. We deliver the operating change too: the positioning gets adopted, the channel mix gets rebuilt, the budget gets reallocated, and the cadence that keeps the function accountable gets stood up. Every senior consultant has built the marketing engine, not just studied it.
Usually in the first few weeks. Positioning is upstream of channel, budget, and message, so we sharpen the value proposition and segmentation first. The output is a documented positioning the team can defend and build on.
Both. The strategy comes with an operating model, and our consultants can stay in an interim or fractional capacity to run it while a permanent hire is found. You are not left with a plan and no one to deliver it.
A focused diagnostic runs about two weeks. Positioning and segmentation typically take the first few weeks of a full engagement, with the channel, budget, and operating-cadence build following. Most engagements show visible improvement inside the first quarter.
Yes. Our consultants have set marketing strategy across B2B, SaaS, consumer, DTC, retail, and PE-backed organizations. The discipline travels; the specifics of segment, motion, and channel are tailored to the business.
Directly. Chameleon Collective is a senior-only collective. The consultants you interview are the consultants who run the engagement, with the wider Collective bench behind them. No pyramid, no offshore delivery.
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Need a permanent marketing leader?
Our Recruit practice places senior marketing leaders into CMO, VP Marketing, and Head of Marketing roles, paired naturally with a marketing strategy engagement so the strategy and the hire fit together.
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Get a marketing strategy that ships
A two-week diagnostic across market positioning, segmentation, competitive strategy, go-to-market, and the operating cadence. Senior consultants on it from day one.
