Performance Marketing
Senior operators who architect and execute campaigns that scale revenue, not vanity metrics. Embedded in 90 days or less to transform your paid media into a profit engine.
Senior operators who architect and execute campaigns that scale revenue, not vanity metrics
Every campaign is built to drive conversions and profitability, not impressions. Our consultants optimize for business outcomes that matter to your board.
You work directly with proven specialists who have scaled brands at your stage. No account managers, no layers, no learning curve.
Our performance marketing consultants diagnose, build, and optimize faster than agencies or new hires. Measurable results within a quarter, not a year.
A performance marketing consultant architects and executes data-driven campaigns across paid channels to deliver measurable ROI. This discipline spans paid search, paid social, programmatic display, affiliate marketing, and conversion rate optimization, all unified by a relentless focus on cost per acquisition and customer lifetime value.
Our Chameleons audit your current spend, identify waste, and rebuild channel strategies that scale profitably. They own the full funnel from targeting and creative testing to landing page optimization and attribution modeling, ensuring every dollar works harder.
Whether you need to launch a new channel, fix underperforming campaigns, or build a performance marketing function from scratch, our consultants bring the playbooks and platform expertise to move fast. They work embedded in your team, transferring knowledge and building internal capability as they deliver results.
The Process
01
Audit
Weeks 1 to 2 focus on deep analysis of current campaigns, spend efficiency, attribution models, and competitive landscape. The consultant maps quick wins and strategic gaps, then aligns stakeholders on priority levers.
02
Build
Weeks 3 to 4 involve launching optimized campaigns, implementing new tracking infrastructure, and testing creative and audience hypotheses. The consultant establishes reporting dashboards and performance benchmarks tied to revenue goals.
03
Scale
Days 30 to 90 shift to iterative optimization, budget reallocation toward winning channels, and expansion into new platforms or markets. The consultant drives measurable improvement in CAC, ROAS, and contribution margin while documenting playbooks.
04
Transfer
From day 90 forward, the consultant transitions ownership to your internal team or a permanent hire they help recruit. Knowledge transfer includes SOPs, vendor relationships, and ongoing advisory support to sustain momentum.
Our Performance Marketing Consultants are industry leaders, seasoned with experience at top agencies, Fortune 500 companies, and consultancies. They have a proven track record of delivering effective, high-quality solutions that stand the test of time. Unlike traditional agencies that focus on appearances or awards, we prioritize practical solutions that deliver tangible results.
Our Performance Marketing Consultants are specialists in turning challenges into sustainable solutions. They work closely with businesses, embedding themselves into your organization to drive change from within. This unique approach allows us to understand your business inside out, and formulate performance marketing strategies that are tailored to your specific needs and objectives. With Chameleon Collective, you're not just gaining a service provider, you're gaining a partner committed to your growth and transformation.
Performance Marketing Consultants play a pivotal role in driving business growth and transformation. They work in tandem with other experts and team members within Chameleon Collective, each bringing their unique expertise to the table. Our consultants are adept at identifying opportunities for growth, formulating strategies, and implementing them effectively. They work independently without the need for constant oversight, a trait that sets us apart from our competition. We believe in collaboration and solving problems independently, a testament to our impactful interventions.
In addition to performance marketing, our consultants are skilled in various verticals, enabling them to provide comprehensive solutions that address every aspect of your business. They work alongside our brand strategists, customer experience designers, sales consultants, and others, ensuring that your business is equipped with the right tools and strategies to sustain growth and transformation long after our partnership.
Chameleon Collective's Performance Marketing Consultancy is a crucial part of our broader services and practices. It's a testament to our mission to challenge and transform how businesses win and retain customers. Our 'Transform Business' core creative idea is evident in our approach to performance marketing, we transform businesses from within, driving meaningful change and achieving lasting success.
Our services are not limited to a single practice area. Whether it's branding, marketing, customer experience, commerce, or sales, our consultants are capable of driving transformation across all these areas. Our ability to blend into your organization, lead and energize change from within, and deliver sustained success, makes us an ideal partner for businesses seeking meaningful growth and transformation. So, if you're looking to transform your business and achieve sustained success, partner with Chameleon Collective, the industry-leading performance marketing consultants.
Brands engage a performance marketing consultant when paid channels underperform, internal teams lack senior expertise, or growth has stalled despite increased spend. These signals indicate you need a proven operator, not another layer of management.
Our performance marketing consultants step in when speed, expertise, and outcomes matter more than long onboarding cycles. They operate at the level your business requires today, not six months from now.
| Feature | Chameleon Collective consultant | Traditional agency | Full time hire |
|---|---|---|---|
| Time to impact | Week 1, embedded immediately | Months for onboarding and strategy | 3 to 6 months to recruit and ramp |
| Seniority and expertise | Proven senior operators only | Junior teams managed by account leads | Variable, often mid level at best |
| Cost structure | Pay for talent, no overhead | Agency fees, media markups, retainers | Salary, benefits, equity, severance risk |
| Flexibility and commitment | Scale up or down as needed | Long contracts, hard to exit | Fixed cost, hard to replace |
| Focus and accountability | Revenue outcomes, not activity | Reporting and relationship management | Internal politics and competing priorities |
We offer three engagement shapes depending on your need. Fractional performance marketing consultants embed part time for ongoing optimization and strategic leadership, typically 2 to 4 days per week. Project based engagements deliver defined outcomes like a channel launch, campaign overhaul, or attribution buildout over 8 to 12 weeks. Interim placements provide full time senior leadership while you search for a permanent hire or navigate a transition.
Pricing is monthly for fractional and interim roles, or fixed scope for projects. You pay for senior talent without agency overhead, media markups, or bloated teams. Every engagement is designed to deliver measurable impact within 90 days, with clear KPIs tied to revenue and profitability from day one.
Why Us
Our collective includes senior operators who have scaled performance marketing at brands you know. They bring playbooks, not theory, and execute from day one.
We have embedded consultants across every industry and growth stage, from startups to enterprise. Our track record is measured in revenue impact, not case study narratives.
Every engagement is designed to build your internal capability, not create dependency. Our consultants leave you stronger, with systems and talent that sustain results long after they roll off.
What clients ask before they engage a Chameleon.
A performance marketing consultant builds and optimizes paid campaigns across search, social, display, and affiliate channels to drive measurable revenue growth. They audit current spend, eliminate waste, test new strategies, and scale what works while establishing attribution and reporting systems that tie marketing directly to business outcomes.
Agencies layer account managers, junior teams, and overhead between you and the work. Our performance marketing consultants are senior operators who embed directly in your business, executing strategy themselves without markups or bureaucracy. You get faster decisions, transparent costs, and accountability to revenue instead of reports.
Our consultants are designed to show measurable impact within 90 days. Week one starts with audit and quick wins, and by day 30 optimized campaigns are live with clear performance benchmarks. Speed comes from seniority and focus, not ramp time or politics.
Pricing depends on engagement shape and scope. Fractional consultants typically range from $10,000 to $25,000 per month for part time embedded work. Project engagements are fixed scope based on deliverables. Interim full time placements are priced monthly with no agency fees or media markups.
Our Chameleons have delivered transformations across DTC ecommerce, SaaS, education, fitness, beauty, financial services, and healthcare. The discipline of performance marketing translates across verticals because the fundamentals of attribution, testing, and ROI optimization remain constant regardless of product.
Success is defined by business outcomes you care about, including cost per acquisition, return on ad spend, customer lifetime value, and contribution margin. Every engagement establishes clear KPIs in week one, with weekly reporting and monthly reviews to ensure the consultant is moving the metrics that matter to your board.
Beyond fractional and interim placements, Chameleon Collective's Recruit division finds and places exceptional permanent talent.
Get In Touch
Talk to us about embedding a senior consultant who delivers results in 90 days.
Blink Fitness, Adtalem Global Education, Nest New York, and Erno Laszlo trusted Chameleon Collective to deliver performance marketing transformations that moved the bottom line.
Get a performance marketing consultant who turns ad spend into predictable revenue growth.
Start the conversationSpotlight
A deeper read on a few of the operators above: who they are and what they bring.
Digital Marketing B2C
Chris Baccus is a DTC performance marketer who specializes in paid social, paid search, and lifecycle marketing for consumer brands scaling past eight figures. He has led growth for venture backed and bootstrapped companies, optimizing full funnel acquisition and retention strategies across Meta, Google, TikTok, and email platforms. Strong fit for DTC brands needing to profitably scale customer acquisition or fix broken unit economics.
View profile
Retail Performance Marketing
Ben Barlow is a performance marketing director with deep expertise in multi channel paid media strategy, attribution modeling, and marketing operations for high growth B2C and B2B companies. He has built and scaled performance teams, managed eight figure budgets, and driven measurable improvements in CAC and LTV across SaaS, ecommerce, and education verticals. Strong fit for brands requiring senior leadership to unify fragmented paid efforts or launch new performance channels.
View profileFeatured Case Study
Blink Fitness
Human & Personal Services
Blink Fitness, a budget-friendly chain with over 100 corporate and franchise locations and pricing as low as $10 a month, needed a performance marketing approach that could deliver long-term success. The COVID-19 pandemic made optimizing that spend even more urgent.
Chameleon Collective teamed up with Blink Fitness to rework its performance marketing. We started with an in-depth audit of channels, vendors, campaign structures, targeting, and budgets. We cut unnecessary third-party ad-tech fees and reallocated the savings into working media, then used customer data to segment campaigns and build full-funnel messaging and targeting.
Despite the pandemic, the strategy worked. Membership joins from digital channels rose 14%, with a lower cost per acquisition. The results show how disciplined performance marketing and efficient budget management can deliver even during a global crisis.
October 30, 2025
When ownership changes hands, marketing often becomes the wild card. It is one of the first areas new investors assess, yet one of the last that many founders optimize.As a Fractional CMO, I often step
September 10, 2025
Healthcare is at a crossroads. Year-over-year cost increases are unsustainable for all parties, with the total cost of health care continuing to rise at a pace consistently exceeding overall inflation, rising to $33,214 in 2025
Real results from fractional marketing leadership engagements.
Consumer Goods (CPG)
A paid search and social rebuild delivers NEST New York a 6X blended return on ad spend.
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Education & Training
A leading for-profit education company was at risk of stagnation.
LEARN MOREHuman & Personal Services
Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per
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Retail & eCommerce
In the aftermath of a tumultuous season marked by store closures due to the pandemic, the iconic Lord & Taylor brand stood at a pivotal juncture.
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Retail & eCommerce
New York & Company: a name echoing a rich legacy of over a century and building steadfast customer trust.
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Consumer Goods (CPG)
Chameleon's interim Head of Growth Marketing rebuilds Erno Laszlo's performance marketing, driving double-digit eCommerce growth.
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