Chris has led social strategy and content development for several companies either in-house or on the agency side. In his in-house roles, he led global social media for AT&T where he worked closely with all business units including AT&T Business Enterprise where he worked on social content strategy and led content work both paid and owned across LinkedIn, Twitter, and blogs. His work with two mall companies also included paid and owned supporting the leasing organizations to drive growth leading to an over three-fold increase in leads for Unibail-Rodamco-Westfield.
Past agency work in the B2B social media space includes strategy and content work for Las Vegas Sands on corporate reputation and hiring; Ford Motor corporate blog and social content for media and stakeholders; Alignment Health ESG initiatives; and Quantum influencers and social content supporting Cloud computing enterprise sales leads.
His approach is to evaluate past performance of the company and a set of key competitors. From that analysis, determine what KPIs are important and what activities will improve performance whether that performance is done using paid, earned, and/or owned.
