As the former global head of social media for AT&T, Chris has led social marketing strategy and campaigns for large and complex organizations. He has reworked content strategy for several clients including Nintendo, Toyota, King’s Hawaiian, and Westfield malls. A key part of his approach is benchmarking and developing analytics reports to measure growth, engagement, and most importantly business KPIs to drive revenue. The approach includes a combination or organic and paid strategies.
Chris is also well-versed with social analytics and management tools including Sprinklr, Hootsuite, Sprout Social and many others. He also designed the data architecture and reports for AT&T’s Social Media Command Center that won a CIO award.
He has presented at several key events on brand best practices in social media.. Past speaking events include CES, SxSW, Social Media Explorer, BlogWorld and many more. He was also on NPR Marketplace discussing how brands should handle a crisis in social media.
