As a seasoned Chief Marketing Officer, Debbie Murphy brings deep expertise in assessing and optimizing marketing organizations to deliver on growth goals.
Debbie evaluates current marketing capabilities, structures, and technology investments, and provides actionable recommendations to enhance strategic alignment, operational efficiency, and marketing ROI. Her balanced blend of analytical rigor and creative problem-solving enables her to transform marketing into a growth accelerator.
Key Capabilities:
– Benchmark marketing budget and programmatic investments
– Current marketing organization structure, skills, and workflow assessment
– Recommendations to enhance cross-functional collaboration and data-driven decision-making
– Design and implement plans to upskill marketing teams and modernize capabilities.