Farzana is a strategic marketing executive and technology entrepreneur who excels at structuring marketing organizations to scale and accelerating profitable growth. She has spent her career building and growing global brands including Cheerios and Betty Crocker and developed growth and business transformation strategies for a breadth of brands including; eBay, AccuWeather, Vera Bradley, Unilever and Wyndham Hotels.

Her breadth of experience includes;​
– Marketing strategy and execution​
– Brand management at a Fortune 500 corporation (brands include Cheerios & Betty Crocker)​
– Digital marketing strategy consulting for clients including; eBay, Unilever, The New York Times, CItiBank & Wyndham Hotels.​
– Interim head of growth & product marketing strategist
– Business transformation leader
– Founder of Gallop Labs (acquired), a marketing technology company leveraging behavioral data to intelligently target marketing using predictive analytics.​

She has been featured at AdWeek NY and in publications including Forbes, The Huffington Post and Silicon Republic.​