Kaddie is a Marketing Consultant with 16+ years experience spanning multiple sectors and disciplines. Her career has included a broad range of work across brand and performance marketing, yielding a well-rounded holistic approach to her client work. She has worked with top brands including Soma/Chico’s FAS, Dannon, Hallmark, Kaplan, and Nakery Beauty to create full-funnel, brand-building marketing that drives growth for her clients.
Creatively, Kaddie brings brand stories to life through compelling insight-driven creative collaboration with content teams. As a marketing leader, she has a passion for working with entrepreneurial-minded teams to build an aligned vision and focus on clear, measurable outcomes. She enjoys crafting smart, efficient strategies for full-funnel activations for brands of all sizes. Kaddie also has experience leading teams and agencies including creative, performance marketing, social media, and brand marketing. Kaddie rolls up her sleeves to be a hands-on-keyboard contributor with deep expertise in organic and paid social media management. Kaddie believes the best outcomes happen when we lead with enthusiasm, honesty, and kindness.