With almost a decade of experience in agency and brand-side roles, Reyna excels at elevating brands across diverse verticals: beauty, CPG, retail, automotive, travel, finance, education, and B2B.
Her approach centers on crafting potent paid media strategies aligned with your brand’s goals, delivering tangible results. Reyna’s impressive track record includes collaborations with brands like Unilever, SCJohnson, Volkswagen, Beachbody, Princess Cruises, SAP, BRP, Kaplan, Kendo, and Zesty Paws, showcasing her industry versatility.
During her tenure at Kaplan, Reyna in-housed a substantial $70 million USD paid media budget for three brand verticals. Leading a stellar team of ten performance analysts, she authored a comprehensive SOP playbook, yielding significant cost savings and revenue growth.
Reyna excels in scaling growth for startups and established brands with multimillion-dollar budgets. Her expertise covers Paid Search, Shopping, Performance Max, YouTube, Meta, TikTok, LinkedIn, Display, and Programmatic—optimizing your brand’s presence across diverse platforms.
