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Brand Development

Our Approach to Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to companies with revenue in excess of $500MM.

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.

Our expert level strategists and creatives are available on demand to help you articulate your story.

Brand Development
Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

  • Consumer Insights Intelligence
  • Competitive Analysis
  • Market Intelligence
  • Brand Perception Research & Reporting
  • Consumer Segmentation & Profiling
  • Brand Purpose, Vision, Mission
  • Brand Narrative
  • Brand Architecture
  • Brand Testing
  • Corporate Brand Briefings
  • Brand Expression Briefings

Brand Expression

  • Logo Creation
  • Logo Refresh
  • Tagline Creation
  • Brand Guidelines & Design System
  • Tone & Voice
  • Packaging Design
  • Corporate Identity & Assets
  • Trade Show Exhibits
  • In- Store/ Visual Design Guide

Recent Brand Development clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Michael Bayler
Growth Strategy

A thought leader and growth strategist, bringing profound customer insight to challenges of brand vision, mission, and purpose, for clients including The Royal Bank of Scotland, The Coca-Cola Company and Warner Bros.

Tavis Salazar
VP Brand Strategy & Business Development

Senior brand executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams including BlueCross BlueShield of Tennessee.

Matt Cave
Brand Design Director

Brand Design Director with expertise in brand identity & packaging design for food, beverage, cannabis + outdoor CPG. Brand work: KraftHeinz, Anheuser-Busch & Organic Valley

Stacey Groth
Brand Identity & UX Expert

Expert in art direction, digital design, and user experience with extensive agency background. Highly skilled in brand identity creating ID systems. Recent brand work: World Airways, Innovaccer, MeWe Nutrition.

Radha Badani
Strategy & Insights Consultant

Insights-led, consumer-driven strategic leader specializing in Brand & Business Strategy, brand development & product innovation. Recent brand work: G-Form, Nancy's Notions, Step 2.

Julie Mantis
Partner, Brand Strategy and Digital Marketing

Veteran Brand Strategist with deep proficiency in brand architecture articulation and providing teams with briefings and brand development oversight. Recent brand work: Jungle Island, World Airways, Bugaboo.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
Voyager

Voyager

Open Project
Voyager

Voyager

Open Project
World Airways

World Airways

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

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