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Brand Development

Our Approach to Brand Development

PURPOSE-DRIVEN BRANDS TELL STORIES THAT STICK

A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.

Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to companies with revenue in excess of $500MM.

Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.

Our expert level strategists and creatives are available on demand to help you articulate your story.

Brand Development
Brand Development

OUR CORE AREAS OF FOCUS

Supporting your Brand Development Initiatives

Brand Positioning

  • Consumer Insights Intelligence
  • Competitive Analysis
  • Market Intelligence
  • Brand Perception Research & Reporting
  • Consumer Segmentation & Profiling
  • Brand Purpose, Vision, Mission
  • Brand Narrative
  • Brand Architecture
  • Brand Testing
  • Corporate Brand Briefings
  • Brand Expression Briefings

Brand Expression

  • Logo Creation
  • Logo Refresh
  • Tagline Creation
  • Brand Guidelines & Design System
  • Tone & Voice
  • Packaging Design
  • Corporate Identity & Assets
  • Trade Show Exhibits
  • In- Store/ Visual Design Guide

Recent Brand Development clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Frank Mertens
Interim CMO / Chief Brand Officer

Frank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling

Erin Bloodgood
Global Product Marketing

Erin is a versatile product marketer with 20+ years of agency and client-side experience. Her data-driven and consumer-experience focused approach have resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Ann Taylor.

Caleb Ludwick
Copywriter and Brand Developer

Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.

Matt Cave
Brand Designer

Matt Cave is an award-winning brand designer providing 360° branding, packaging, digital & motion​​​​​​​ design for clients including Organic Valley, KraftHeinz, Kellogg’s, Citrix, Tyco, ADT, Walmart & Kroger.

Radha Badani
Strategy & Insights Consultant

18+ yrs veteran in Brand Strategy and Consumer Insights who uncovers truths to help brands tell their purpose-driven story.

Julie Mantis
Partner, Brand Strategy and Digital Marketing

Veteran Brand Strategist with deep proficiency in brand architecture articulation and providing teams with briefings and brand development oversight. Recent brand work: Jungle Island, World Airways, Bugaboo.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:
Voyager

Voyager

Open Project
Voyager

Voyager

Open Project
World Airways

World Airways

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

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