A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.
Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to companies with revenue in excess of $500MM.
Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.
Our expert level strategists and creatives are available on demand to help you articulate your story.
OUR CORE AREAS OF FOCUS
Supporting your Brand Development Initiatives
- Consumer Insights Intelligence
- Competitive Analysis
- Market Intelligence
- Brand Perception Research & Reporting
- Consumer Segmentation & Profiling
- Brand Purpose, Vision, Mission
- Brand Narrative
- Brand Architecture
- Brand Testing
- Corporate Brand Briefings
- Brand Expression Briefings
- Logo Creation
- Logo Refresh
- Tagline Creation
- Brand Guidelines & Design System
- Tone & Voice
- Packaging Design
- Corporate Identity & Assets
- Trade Show Exhibits
- In- Store/ Visual Design Guide
Meet the team
A thought leader and growth strategist, bringing profound customer insight to challenges of brand vision, mission, and purpose, for clients including The Royal Bank of Scotland, The Coca-Cola Company and Warner Bros.
Senior brand executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams including BlueCross BlueShield of Tennessee.
Brand Design Director with expertise in brand identity & packaging design for food, beverage, cannabis + outdoor CPG. Brand work: KraftHeinz, Anheuser-Busch & Organic Valley
Expert in art direction, digital design, and user experience with extensive agency background. Highly skilled in brand identity creating ID systems. Recent brand work: World Airways, Innovaccer, MeWe Nutrition.
Insights-led, consumer-driven strategic leader specializing in Brand & Business Strategy, brand development & product innovation. Recent brand work: G-Form, Nancy's Notions, Step 2.
Veteran Brand Strategist with deep proficiency in brand architecture articulation and providing teams with briefings and brand development oversight. Recent brand work: Jungle Island, World Airways, Bugaboo.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.