A brand’s story needs to be simple enough so it is consistently re-told by others and unique enough so it sounds like no one else’s story.
Chameleon Collective has provided brand strategy, architecture, and identity to companies ranging from early-stage startups to companies with revenue in excess of $500MM.
Our brand teams are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need a new direction. We build brands that resonate, no matter the size or market.
Our expert level strategists and creatives are available on demand to help you articulate your story.
OUR CORE AREAS OF FOCUS
Supporting your Brand Development Initiatives
- Consumer Insights Intelligence
- Competitive Analysis
- Market Intelligence
- Brand Perception Research & Reporting
- Consumer Segmentation & Profiling
- Brand Purpose, Vision, Mission
- Brand Narrative
- Brand Architecture
- Brand Testing
- Corporate Brand Briefings
- Brand Expression Briefings
- Logo Creation
- Logo Refresh
- Tagline Creation
- Brand Guidelines & Design System
- Tone & Voice
- Packaging Design
- Corporate Identity & Assets
- Trade Show Exhibits
- In- Store/ Visual Design Guide
Meet the team
Frank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling
Erin is a versatile product marketer with 20+ years of agency and client-side experience. Her data-driven and consumer-experience focused approach have resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Ann Taylor.
Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.
Brand Design Director with expertise in brand identity & packaging design for food, beverage, cannabis + outdoor CPG. Brand work: KraftHeinz, Anheuser-Busch & Organic Valley
Insights-led, consumer-driven strategic leader specializing in Brand & Business Strategy, brand development & product innovation. Recent brand work: G-Form, Nancy's Notions, Step 2.
Veteran Brand Strategist with deep proficiency in brand architecture articulation and providing teams with briefings and brand development oversight. Recent brand work: Jungle Island, World Airways, Bugaboo.