Adam has been harnessing the power of content to grow and engage audiences since founding the digital lifestyle publication, Thrillist, in 2004. Adam’s experience began with content and email strategy, but as the internet changed so did his acumen to include a mastery of social media, video, and most recently artificial intelligence.
The underpinning of Adam’s grasp of content strategy is an instinct for audience. Through years of engaging, inspiring, and recommending, he knows what people will and won’t do, and what it takes to make them take notice. People at scale are distracted and incurious, so learning how to accept that and work past it for results has been the key to Adam’s success.
For the last five years, Adam has served a variety of clients with his skill and experience. His methodology for identifying the overlap between audience interest and brand priorities has allowed him to deliver bespoke strategies for companies across industry and target demographic.
His recent dive into the world of AI has meant that Adam can challenge the conventional wisdom regarding the breadth, depth, and impact of content programs.