Gary Penn is an accomplished global eCommerce and DTC Executive helping businesses and brands bring solid B2C practices to their organizations. A technologist by training he has implemented over a dozen B2C & B2B commerce (re)platforms across leading applications including Salesforce Commerce (SFCC), Shopify Plus, and Adobe Magento. This background enables him to translate Geek to English for the C-Suite.

He is a master at building talented DTC teams across business verticals. With 25 years of experience he has witnessed the growth of eCommerce and understands its foundations. Importantly, he can separate the buzzwords from the necessary core pillars. He focuses on cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership.

Gary’s experience includes apparel/athletic wear/athleisure, accessories, parts & hardgoods, footwear, and automotive. From Quiksilver/Roxy/DC Shoes to Columbia Sportswear, Nixon, Karl Lagerfeld, PXG, Boot Barn, and True Religion he’s been involved with growing amazing consumer businesses. At each he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, technical integration, and improved organizational and go-to-market processes, achieving tangible growth.