Internal Agency Creation

Interim CMO (Chief Marketing Officer) Services

Our approach to Interim CMO Services


A Chief Marketing Officer (CMO) is a vital role in any organization’s success under the right leadership. Chameleon Collective provides interim CMO leadership to companies ranging from early-stage startups to companies with revenue in excess of $500MM.

Our interim CMO leadership team has years of proven operating experience in a number of different practice areas including retail, sales & marketing, healthcare, tech, etc.).  Once enabled in an organization, we are designed to hit the ground running to drive meaningful results—topline revenues, profitability, marketing investment, ROI analysis and team and talent assessment.

Our interim CMO Chameleons can be engaged in a number of different ways:  as part of a strategic review of priorities and objectives; to lead the marketing organization due to the turnover of senior executives and also as part of business turnarounds where rapid assessment and prioritization is needed.  Our clients benefit from our years of proven hands-on experience and find that our approach is thoughtful, strategic and results-driven.

interim cmo leadership
How we can help you


Marketing & Product

  • Chief Marketing Officer
  • Chief Digital Officer
  • Chief Creative Officer
  • Chief Product Officer
  • VP/ Director of Brand
  • Executive Creative Director
  • VP/ Director of Media
  • Advisory Services

Sales & Partnerships

  • Chief Revenue Officer
  • VP/ Director of Sales
  • VP/ Director of Ecommerce
  • VP/ Director of Partnerships
  • Business Development
  • Client Services Director
  • Advisory Services

Executive Operations

  • Chief Executive Officer
  • Chief Operating Officer
  • VP/ Director of Operations
  • Chief of Staff
  • Senior Business Analyst
  • Advisory Services
  • Transition Coaching

Data & Technology

  • Chief Technology Officer
  • Chief Data Officer
  • Chief Information Officer
  • VP/ Director of Engineering
  • VP/Director of Technology
  • Advisory Services

Recent Interim CMO Leadership clients


Meet the team


Dan Clifford

Dan is a marketing leader and passionate brand builder with over 20 years of experience growing organizations through marketing and creating enduring brands in highly competitive markets.

Uwe Hook
Interim CMO/CDO

A global digital marketer with experience and proven success working for some of the most admired brands, he's currently providing interim leadership for companies focused on innovation and growth.

Ray Smale
Interim CMO

A Marketing expert, Ray built his career supporting companies across various sectors solving strategic marketing challenges for brand name companies such as General Mills, Thomson-Reuters and Kaplan.

Freddie Laker
Founding Partner, Interim CDO/CMO

A veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.

Karen Lithgow
Partner, Brand Strategist & Interim CMO

A global marketing leader and brand strategist that innovates and transforms businesses, teams, and culture for brands such as ADT, Vera Bradley, and Western Union.

Pamela Kruse
Partner, Retail Business Management & Marketing

An experienced e-commerce, marketing and business development leader for brands like Standard Furniture, The Knot, Burberry, Harper’s BAZAAR and Bon-Ton Stores.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience::
Blue Nile

Blue Nile

Open Project


Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

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