A data-driven, innovative Digital and CRM Marketing leader, Akash helps companies transform from the inside to new growth. Over 20+ years, Akash has created over $2Bn in value through innovative marketing at McDonald’s, Nordstrom, and AbbVie.
With experience leading CRM strategy and implementation, he knows first-hand how to assess strategy, capabilities, and results to identify a clear business plan.
As Director of CRM at AbbVie, Akash hired a 13-person team to service 17 business units and manage over $10M in CRM marketing spend.
He followed this effort by launching McDonald’s mobile loyalty and CRM program in the US, garnering over 20M customers in the first year, the fastest growth in the industry.
Akash is now focused on bringing these experiences to mid-size and Fortune 1000 firms looking to build effective CRM strategies and solutions that drive impact and meet customers’ needs.
Akash frequently speaks at/on digital and marketing conferences and podcasts. He has a B.A. from the University of Illinois and an M.S. from Northwestern University.
