Rick Ely

Seasoned CMO with 20 years across leading CPGs and high-growth, emerging brands. Expertise in omnichannel consumer products – personal care, skin care, nutrition, OTC, and food.

Rick

Additional Details

Rick is a seasoned senior marketing leader with 20+ years experience across Fortune 100 companies and high-growth DTC brands. He blends the marketing fundamentals and business training from leading CPG companies with the most recent experience as CMO in a digital-native, high growth omni-channel business. His roles have been both classic consumer marketing roles (understanding consumers, defining brands, leading communications, innovating new products) and general management roles (delivering a P&L, leading cross-functional teams). He has deep experience in consumer products, including personal care, skin care, OTC and nutrition. His accomplishments include accelerating growth of Kate Farms nearly 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and rebuilding the Listerine brand with new business and communications model.

Rick brings the seniority of C-level organizational leadership roles but he thrives in staying connected to the day to day and delivery of the work. His strength is simplifying complexity; linking the business ambitions, brand strategy, and marketing capabilities to drive a cohesive, focused growth agenda.

Key Skills

Case
Studies

Connecting on a deeper level with your audience.

Related Companies to This Chameleon

You're gaining a partner invested in your success, transforming not just your customer experiences, but your entire business.

Other Chameleons That Might Interest You

Adam Rich

Adam Rich

Product Innovation

Alex Hultgren

Alex Hultgren

Fractional CMO/Interim Leader

Alicia Lewis

Alicia Lewis

Sales Leader

Angicel Morales

Angicel Morales

Digital Products PM

Austin Dillman

Austin Dillman

Mobile App Marketing

Ben Barlow

Ben Barlow

Senior Growth Marketing

Bill Mirabito

Bill Mirabito

Interim VP eCommerce

Brian Beise

Brian Beise

Brand Voice & Tone Specialist

Brian Finegan

Brian Finegan

Interim CRO

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Carla Funari

Carla Funari

Interim Marketing Leader

Carolina Usbeck

Carolina Usbeck

SEO Friendly Web Developer

Casey Knox

Casey Knox

Partner | Digital Marketing

Cesar Santos

Cesar Santos

Interim Creative Director

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices