Rick Ely

Seasoned CMO with 20 years across leading CPGs and high-growth, emerging brands. Expertise in omnichannel consumer products – personal care, skin care, nutrition, OTC, and food.

Rick

Additional Details

Rick is a seasoned senior marketing leader with 20+ years experience across Fortune 100 companies and high-growth DTC brands. He blends the marketing fundamentals and business training from leading CPG companies with the most recent experience as CMO in a digital-native, high growth omni-channel business. His roles have been both classic consumer marketing roles (understanding consumers, defining brands, leading communications, innovating new products) and general management roles (delivering a P&L, leading cross-functional teams). He has deep experience in consumer products, including personal care, skin care, OTC and nutrition. His accomplishments include accelerating growth of Kate Farms nearly 4X while improving marketing efficiency, turning the Johnsons Baby brand from declines to growth through a complete brand relaunch, and rebuilding the Listerine brand with new business and communications model.

Rick brings the seniority of C-level organizational leadership roles but he thrives in staying connected to the day to day and delivery of the work. His strength is simplifying complexity; linking the business ambitions, brand strategy, and marketing capabilities to drive a cohesive, focused growth agenda.

Key Skills

Case
Studies

Connecting on a deeper level with your audience.

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