John Leeman is an expert in leveraging buy-side experience in AdTech, MarTech, customer research, data, and media products to sharpen company positioning, enhance sales pitches, and create powerful enablement tools that drive success with customers.
With over 15 years as a permanent and fractional CMO and executive marketing leader, John has a proven track record of helping companies expand their market penetration and be more successful at selling. His expertise lies in refining segmentation, positioning, and go-to-market strategies, particularly within B2B media, marketing and data services, and AdTech/MarTech environments. John has developed and executed insight and data-driven media, eCommerce, and sales enablement strategies for major industry players like Cumulus/WestwoodOne, Samsung, Verizon, RMG Networks (acquired by Captivate Media).
John’s experience as a buyer, agency re-seller partner, and solution and service vendor enables him to craft compelling sales enablement and advertising/event content that resonates with customers and drives growth. His ability to design effective full-funnel account-based sales strategies and optimize customer experiences has made him a key asset for companies looking to enhance their market positioning and achieve sustainable success.
