Martin is a lifecycle and growth marketing consultant who’s helped companies like Verizon, Nielsen, and AARP build customer engagement and implement lead-generating communications.
Extensive background in building relevant content strategies for audience interests and needs based on pain points; focusing on clear, relevant, and intriguing concepts.
Expertise in campaign content creation, audience segmentation, and automation across a wide range of B2C and B2B Industries. Deep background with marketing platforms and best practices for delivering personalized and engaging content across Email, SMS, In-App and Push Notifications. Expertise in personalization and value addressing recipients by name, segment lists, and clearly communicating the benefits of products.
Focus on CTA and optimizing customer experience; including clear CTAs and continually optimizing content based on analytics for better results based on A/B performance.
Effective project management skills to plan and execute marketing campaigns within deadlines and budgets, while coordinating with cross-functional teams.
