Proficiency in managing CRM software like HubSpot, Salesforce Marketing Cloud, Pardot and Customer.io to organize customer data, track interactions, and create personalized marketing strategies. Skills dedicated to segmenting customer databases based on demographics, behavior, and preferences to deliver tailored marketing messages and experiences. Expertise in marketing automation platforms to automate marketing workflows, lead nurturing, and email campaigns.
Extensive experience building customer journeys and creation of marketing strategies that align with different stages, from awareness to retention and advocacy. Background in developing lead scoring models that prioritize prospects based on their engagement and readiness to convert, optimizing sales efforts.
Dedicated to understanding and meeting the needs of customers at every touchpoint, with the goal of building long-lasting relationships and maximizing customer lifetime value. Commitment to staying updated with the latest trends, tools, and best practices in CRM, automation, and lifecycle marketing.