Sean MacBeth has over 20 years’ experience in marketing, advertising, and e-commerce. Over his career Sean has held executive roles at various startups, mid-stage, and two multi-billion dollar corporations, including the digital direct marketing arm of United MileagePlus. His specialty is crafting and overseeing the execution of data-driven customer acquisition, retention, and media strategies that unlock high impact growth.

Affectionately called “The Cleaner” at Chameleon, Sean is known for being dropped in on client engagements where a business finds itself at a critical juncture and is unsure how to best change its fortunes. His direct but thoughtful and data-grounded approach helps break down barriers and organizational inertia that companies invariably construct over time and stand in the way of positive outcomes.

For six years, Sean has worked across Chameleon Retail, B2B, Finance and CPG Practice areas, assisting numerous brands with fractional leadership, digital transformation, marketing strategy and executional oversight, streamlining marketing operations, mentoring and building teams, launching new brands and products, forging key partnerships, and effectively scaling customers and revenue.