Ed Gold

Ed’s marketing career encompasses both agency and client side roles, driving brand growth as both a Media Expert and Product Marketing Lead. He enjoys working with both large and small brands to solve marketing challenges. As a leader, he focuses on: 1) Full Funnel Marketing: Ed’s focus is finding the right combination of branding and performance efforts that will drive incremental growth and increase revenues. 2) Growth Marketing: Ed has been on the forefront of utilizing all forms of media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc. Performance media is a required base to reach in-market consumers for your brand NOW! 3) Efficiencies: Recognizing that every marketing dollar is precious, Ed reviews creative development, as well as media and sponsorship plans to implement cost savings efforts , without sacrificing on quality. He has led agency consolidations and compensation reviews. 4) Collaboration: Ed is a collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members their space, but is ready to get into the weeds when needed. He is an award-winning marketer, while also being named an Online Media All-Star.

Ed’s marketing career encompasses both agency and client side roles, driving brand growth as both a Marketing Leader and Media Expert. He enjoys working with both large and small brands to solve marketing challenges. As a leader, he focuses on:

1) Full Funnel Marketing: Ed’s focuses on finding the right combination of branding, marketing/media, and performance efforts that will drive incremental growth and increase revenues. He is not afraid to recommend and implement change and innovative new technologies.
2) Growth Marketing: Ed has been on the forefront of utilizing all forms of performance media to drive growth, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, Affiliate, CRM, etc. His performance-based mindset is focused on reaching in-market consumers to drive both short and long-term growth.
3) Efficiencies: Utilizing data analytics, he ensures that every marketing dollar is allocated with efficiency and effectiveness. Ed reviews creative development, as well as media and other marketing tactics to implement cost savings efforts, without sacrificing on quality. He has led agency reviews, consolidations, affiliate marketing agreements, and compensation reviews.
4) Collaboration: Ed is a collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members the space they need, but is always ready to “get his hands dirty” when needed.

Overall, Ed leads with a focus on innovation, and a passion for building brands through marketing, for both B2B and B2C. He is an award-winning marketer, and an Online Media All-Star. He has been certified as a Charted Property & Casualty Underwriter (CPCU).

LinkedIn Profile: www.linkedin.com/in/edwardcgold