I help emerging and legacy organizations clearly define and articulate their value propositions to customers.

Positioning: White Space Review A deep analysis of your product market fit with the intention of drawing lines between where your customers are and how you specifically, are the best solution for their needs.

Strategy: Market Mapping A thorough review of the market opportunities as well as the best options for finding, retaining, and expanding a best-customer base.

Identity: Personality and Perspective Creating a visual and verbal brand identity that captures and reflects your brand values, stands out from competitors, and attracts customers.