Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One.
With an emphasis on marketing strategy, content marketing, and demand generation, Susan provides the tools, resources, and support needed to amplify marketing efforts.
Susan has more than 20 years of experience in marketing for small and midsize businesses, and she is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need for successful marketing and sales activities. System expertise includes: HubSpot, Pardot, Marketo, Salesforce, Zapier, and LeanData.
Susan’s industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS). She received a BA in Communication from UC Davis.
