Susan believes that a strong, scalable, process-driven foundation is essential to allow marketing and sales teams to thrive. Therefore she creates structure, process, and program management for marketing teams. And she implements the technology to build the funnel the right way from Day One.
Most recently, Susan implemented an ABM strategy using HubSpot, Salesforce, and LeanData to help a startup technology company shorten the sales cycle by ⅓ and increase revenue from target accounts by 200%.
With 20 years of experience in marketing for small and midsize businesses, Susan is well-versed in marketing system implementation and the end-to-end lead management strategies that businesses need to for successful marketing and sales activities.
Susan’s industry experience includes: Staffing, FinTech, commercial insurance (InsurTech), professional services, and high tech (machine learning & AI, data storage, vertical search, SaaS, PaaS).