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Fabian Geyrhalter is an acclaimed Brand Strategist and Creative Executive with an extensive background in finance having worked on brand strategy, creative direction, or naming projects with Co-op Solutions, Agiloft, Aparavi, and Ardentcode. Fabian understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. He has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. All four of his books became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers or mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.
The roles Fabian steps into. Select one to see how they work in it.
Fabian Geyrhalter is an acclaimed Brand Strategist and Creative Executive with an extensive background in finance having worked on brand strategy, creative direction, or naming projects with Co-op Solutions, Agiloft, Aparavi, and Ardentcode. Fabian understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. He has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. All four of his books became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers or mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.
Selected work in this role
Files.com Brand Transformation at Files.com
Assisted Action Verb in spinning off its cloud platform into its own brand through brand strategy and overall identity creation.
Depsys Brand Transformation at depsys
Transforming this leading Swiss tech brand had the alignment of brand strategy and identity with the next chapter of the company's story at its heart.
Reveleer Brand Transformation at Reveleer
Helped this Inc 5000 company that provides software to manage quality improvement, risk adjustment, and compliance initiatives to transition from a service model to SAAS brand.
Focus areas




Interim Brand Integration Lead – Heidrick & Struggles at Chameleon Collective
Interim Brand Transformation Lead – Oase Gmbh at Chameleon Collective
Advisory Board Member at SHO.ai
Partner at Chameleon Collective
Advisory Board Member at Cambridge Audio
Interested in bringing Fabian onto your transformation? Let’s start the conversation.






Founder & CEO at Toneoptic
Advisory Board Member at Velocity Growth
Advisory Board Member at SYZY
Brand Transformation Lead at Chameleon Collective
Advisory Board Member at Zunify
Executive Creative Strategist (Consultant) at Urban Insight
Principal at FINIEN
Global Mentor at Founder Institute
Adjunct Professor at Art Center College of Design
CEO & Creative Director at Geyrhalter & Co
Creative Lead at Genex
Creative Director at Insyght Interactive, Inc.
Files.com Brand Transformation at Files.com
Depsys Brand Transformation at depsys
Reveleer Brand Transformation at Reveleer
Brand Lead / Brand Strategist (Consultant) at Kennedy Wilson
Brand Lead / Brand Strategist (Consultant) at Alpha Residential
Brand Lead / Brand Strategist (Consultant) at Movoto
Brand Lead / Brand Strategist (Consultant) at Co-Op Solutions
Brand Lead / Brand Strategist (Consultant) at Reveleer
Brand Lead / Brand Strategist (Consultant) at CoverMyMeds
Brand Lead / Brand Strategist (Consultant) at Insyght Interactive, Inc.
Brand Lead (Consultant) at Co-Op Solutions
Brand Strategist (Consultant) at Sooper Credit Union
Brand Strategist (Consultant) at WorldRemit