Personal workCrafting Radiance: The Birth of the Luminora™ Brand
Fabian as Brand Strategy Director
Clarity For Brand Transformations & Integrations
Fabian Geyrhalter is an acclaimed Brand Strategist and Creative Executive with an extensive background across industries having worked on brand strategy, creative direction, brand architecture, post M&A brand integration, or naming projects with companies of all sizes, nationally and internationally. Fabian has deep expertise in guiding companies through their brand transformations or brand integrations and has been sought out by companies such as Heidrick & Struggles, Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. All four of his books became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator. Separately, yet interconnected, he founded the product innovation brand, Toneoptic, in 2021, which Forbes described as providing "a revolutionary way to store and display your vinyl records." A tremendous undertaking where Fabian builds a consumer brand from the ground up, walking his talk of brand building every day.
The roles Fabian steps into. Select one to see how they work in it.
Fabian Geyrhalter is an acclaimed Brand Strategist and Creative Executive with a 20+ year background across industries and borders. Fabian understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. He has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. All four of his books became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers or mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.
Selected work in this role
Brand Lead / Brand Strategist (Consultant) at Co-Op Solutions
Fabian led brand strategy, identity, design, creative direction, and naming initiatives for the leading payments company in the credit union space.
Brand Lead / Brand Strategist (Consultant) at Kennedy Wilson
Ongoing brand consultation of 10+ years for this publicly traded global real estate company.
Brand Lead / Brand Strategist (Consultant) at Reveleer
Fabian led the 360-degree brand transformation from Health Data Vision to Reveleer, a healthcare technology workflow, data, and analytics company.
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Engagements Fabian delivered through Chameleon Collective.
Personal case studies from Fabian’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workFabian as Brand Strategy Director
Personal workFabian as Brand Strategist
Personal workFabian as Brand Strategy Director
Chameleon Collective
Principal at FINIEN
Founder & CEO at Toneoptic
Advisory Board Member at Cambridge Audio
Advisory Board Member at SYZY
Advisory Board Member at Zunify
Executive Creative Strategist (Consultant) at Urban Insight
Global Mentor at Founder Institute
Adjunct Professor at Art Center College of Design
CEO & Creative Director at Geyrhalter & Co
Creative Lead at Genex
Creative Director at Insyght Interactive, Inc.
Outside of work, Fabian enjoys collecting, curating, making, and listening to great music.
“The ability to deliver on time and work within our parameters stood out to us.”
“His attention to detail was second to none, and his creative thinking truly shone.”
“When it comes to Branding, there is no better choice than Fabian. Rarely do you find such a combination of passion and knowledge about branding. I've had the good fortune to work with Fabian on a variety of client-facing projects over the last seven years -- from start-ups to non-profits to enterprise companies. Fabian has the uncanny ability to cut through the marketing hype and expertly articulate the key issues his clients face in elevating their brand. No matter how challenging the problem or tense a meeting, or Fabian's friendly, calm, and insightful style is always able to bring the team together and find consensus. I recommend Fabian without reservation. ”
“If you are looking for no BS branding that delivers, stop looking. Fabian and his team are amazing! Top result, fast, affordable.”
“What I appreciated most about working with Fabian and his team was their ability to cut through the challenges of a project, keep everyone happy, and deliver results. His ability to communicate complex ideas into simple terms that are actionable/measurable is remarkable.”
“Working with Fabian was a wonderful experience. Fabian is lively, professional, dedicated and really fun to work with. I loved the approach he took to helping us define our brand identity and pick our name and logo. We have been operating with our name and brand for a few months now and it's become even clearer to me that we made the right choice. Not only has the name and identity helped us position the product, but I feel like it's really become a part of who we are and is a really integral part of of team culture. ”
“Fabian helped us derive a naming strategy for a new initiative at BSG while quickly understanding the bigger brand picture. He was great to work with and applies his broad brand expertise swiftly yet carefully to each project. I highly recommend him to marketing and communication strategists!”
“Delivered beyond my expectations!”
“Fabian and his group did an outstanding job on re-branding my company. ”
“Partnering with Fabian over the course of the next four years I found him to be an innovative, dedicated professional who always pushes the envelope. Fabian's passion for his work clearly resonates through his enjoyment of the creative process and interaction with clients. His unwavering professionalism, upbeat persona and diplomacy make him a true pleasure to work with. I hope to have the opportunity to work with him again in the future.”
“He was conceptually so clear and it made it very easy to learn from him and conclude the project effectively.”
“We tested the new visual brand and proposition and are overwhelmed by the positive response. Visual favorability increased by 60%, recall of brand story by 30%.”
“Terrific to work with. Fabian has a wonderful process of taking a team through the branding journey!”
“I found it impressive that such great work could be done in the timeframe that we conducted it.”
“Every asset Fabian and team created was intrinsic to culminating the brand experience we sought to emotionally resonate with women looking for a line of clothing to complement their active, healthy, and stylish lifestyles.”
“The fact that our brand is fun yet serious, professional but not boring, and the logo and identity leaves a lasting mark on first glance is nothing short of amazing.”
“Working with Fabian and team on our re-branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful.”
“Fabian did an outstanding job assisting us with our branding needs - from the creation of the name to the development of the brand identity.”
“From our initial meeting through the presentations, Fabian's carefully considered solutions to the myriad issues we face as a startup venture have been invaluable. ”
“The term ‘branding’ is overused in business today, with little discipline paid to either the concept nor execution of crafting impressions worth our attention. Fabian’s work is the opposite and makes business sense while upholding time-honored European design traditions of legibility, maturity, and precision. Organizations receive the level of design they deserve. Does your vision deserve Fabian’s quality?”
Interested in bringing Fabian onto your transformation? Let’s start the conversation.