We provided Interim Digital Marketing Leadership to help launch a brand new apparel line and support their best in class cooling accessories.
A team of specialized Chameleons with a combined experience in executing across Amazon stepped in to help MISSION research, develop, and launch a very large and incredibly detailed AMS campaign to promote a new line of athletic apparel.
In doing so, we were tasked with:
- Running all paid media for the client supporting a large television campaign
- Supported both the email and Shopify efforts to grow their .com business
- Built, run, and optimized large Amazon campaigns
- Built and ran both programmatic and weather-based campaigns to support cooling technology.
- Led digital marketing efforts supporting initiatives like social influencer marketing and PR efforts.
A screengrab of both the Amazon page that we successfully managed for MISSION and an advertisement we created for the AMS campaign.