OVERVIEW

We provided Interim Digital Marketing Leadership to help launch a brand new apparel line and support their best in class cooling accessories.

A team of specialized Chameleons with a combined experience in executing across Amazon stepped in to help MISSION research, develop, and launch a very large and incredibly detailed AMS campaign to promote a new line of athletic apparel.

RESULTS

In doing so, we were tasked with:

• Running all paid media for the client supporting a large television campaign
• Supported both the email and Shopify efforts to grow their .com business
• Built, run, and optimized large Amazon campaigns
• Built and ran both programmatic and weather-based campaigns to support cooling technology.
• Led digital marketing efforts supporting initiatives like social influencer marketing and PR efforts.