MISSION

Role: Digital Marketing Leadership

LED DIGITAL MARKETING SUPPORTING A NATIONWIDE TELEVISION CAMPAIGN ON BOTH THEIR .COM BUSINESS AND THIRD-PARTY MARKETPLACES

OVERVIEW

We provided Interim Digital Marketing Leadership to help launch a brand new apparel line and support their best in class cooling accessories.

A team of specialized Chameleons with a combined experience in executing across Amazon stepped in to help MISSION research, develop, and launch a very large and incredibly detailed AMS campaign to promote a new line of athletic apparel.

RESULTS

In doing so, we were tasked with:

  • Running all paid media for the client supporting a large television campaign
  • Supported both the email and Shopify efforts to grow their .com business
  • Built, run, and optimized large Amazon campaigns
  • Built and ran both programmatic and weather-based campaigns to support cooling technology.
  • Led digital marketing efforts supporting initiatives like social influencer marketing and PR efforts.
Mission

A screengrab of both the Amazon page that we successfully managed for MISSION and an advertisement we created for the AMS campaign.

Mission