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OUR COLLECTIVE POV

Case
Studies

Real results for real clients. Explore how we’ve driven transformation across industries.

Sales enablement redesign for Captive Resources

Financial Services

Sales enablement redesign for Captive Resources

A modular deck and messaging framework that simplified a complex B2B offering and increased broker confidence in pitching group captives.

Interim CMO

Consumer Goods (CPG)

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

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Digital Strategy & Execution

Advertising & Communications

Digital Strategy & Execution

An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.

Redefining Sales Strategy

Technology & Software

Redefining Sales Strategy

A pivot to Direct SaaS drives SwipeClock to seven-figure first-year revenue in eight months.

Direct to Consumer eCommerce Launch

Consumer Goods (CPG)

Direct to Consumer eCommerce Launch

Chameleon rebrands Standard Furniture and launches its DTC brand sofab.com across three digital fronts.

Lead Gen & Sales Leadership

Advertising & Communications

Lead Gen & Sales Leadership

Channel Factory is a global technology and data platform transforming YouTube's vast content into brand-suitable advertising opportunities.

Streamline Sales Process

Healthcare & Life Sciences

Streamline Sales Process

The pharmacy landscape is increasingly competitive, with organizations contending for market share.

Go-To-Market Strategy

Professional Services

Go-To-Market Strategy

A new go-to-market strategy and interim leadership lift UpperEdge's MQLs 658% in six months.

Strategic eCommerce Transformation

Consumer Goods (CPG)

Strategic eCommerce Transformation

A 24-month fractional eCommerce overhaul doubles SVP's conversion while protecting its retail partners.

Communications & PR Leadership

Consumer Goods (CPG)

Communications & PR Leadership

Mielle Organics, a leading Black-owned and woman-led beauty brand, expanded its U.S.

Consumer Goods (CPG)

eCommerce Brand Transformation

A new brand framework and ecommerce site translate Stantt's 99-size men's shirting for customers.

Shopify eCommerce Website

Retail & eCommerce

Shopify eCommerce Website

Souler, an innovative startup, brings together a curated community of influencers, brands, and customers.

Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

eCommerce Transformation

Manufacturing & Industrial

eCommerce Transformation

Strategic assessment and interim leadership team set marine accessories manufacturer on course to quadruple online scale in two years.

Recruiting a Business Development Team

Technology & Software

Recruiting a Business Development Team

Chameleon recruits Diff Agency's first West Coast business development manager, setting the template for its US expansion.

Marketing team build for OpenText subsidiaries

Technology & Software

Marketing team build for OpenText subsidiaries

Recruited executive leaders and senior staff across three subsidiaries representing over 75% of parent company revenue.

Recruiting a CMO + Full Commerce Team

Consumer Goods (CPG)

Recruiting a CMO + Full Commerce Team

Hired 12 marketing roles including Creative Director and eCommerce Manager to support DTC transition.

Voyager Business Transformation

Financial Services

Voyager Business Transformation

An interim CMO unifies Voyager's brand, app, and pre-launch marketing for a 200% engagement surge.

Consumer Goods (CPG)

Recruiting for DTC Brand Growth Strategy

Chameleon recruits five DTC leaders for biotech skincare brand Gladskin to expand its US presence.

John Hardy Business Transformation

Consumer Goods (CPG)

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

SwipeClock Business Transformation

Technology & Software

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

Vera Bradley 3-year strategic plan

Consumer Goods (CPG)

Vera Bradley 3-year strategic plan

A 3-year strategic plan reverses Vera Bradley's online revenue decline as mask sales fade.

Sales Strategy

Technology & Software

Sales Strategy

Chameleon diagnoses why CivicPlus customers use only one or two modules and maps a plan to lift win rates and cross-sell.

Interim Head Of Growth Marketing

Consumer Goods (CPG)

Interim Head Of Growth Marketing

Chameleon's interim Head of Growth Marketing rebuilds Erno Laszlo's performance marketing, driving double-digit eCommerce growth.

Securing an SVP of Marketing

Technology & Software

Securing an SVP of Marketing

Chameleon recruits Eze Castle Integration's SVP of Marketing to drive global growth in the competitive MSP market.

Interim Head Of Marketing

Retail & eCommerce

Interim Head Of Marketing

Delivered 121% year-over-year growth across all paid media sources through strategic leadership and partnerships.

Marketing Relaunch

Healthcare & Life Sciences

Marketing Relaunch

An interim CMO rebrands Summit Veterinary Pharmacy and overhauls its ePrescribing tool to lead the market.

Entertainment & Sports

Brand Marketing Campaign

Brand strategy, messaging, and growth campaigns drove strong retailer adoption as a year-round discovery tool alongside trade shows.

Interim Digital Revitalization

Healthcare & Life Sciences

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

Financial Services Interim Communications Leader

Financial Services

Financial Services Interim Communications Leader

An interim PR director repositions WorldRemit from remittances to global digital payments in eight months.

Interim CMO

Financial Services

Interim CMO

Stabilized marketing after four CMO turnovers, driving 110%+ YoY acquisition growth and dramatically reducing churn in six months.

Transforming Origina's Marketing Strategy

Technology & Software

Transforming Origina's Marketing Strategy

A new CMO and marketing automation move Origina from event-led to digital-first marketing.

Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

Recruiting for Various Roles

Consumer Goods (CPG)

Recruiting for Various Roles

As the original home of analog instant photography, Polaroid has experienced an 82-year journey of name changes and market evolution.

A Transformative Partnership with inRiver

Technology & Software

A Transformative Partnership with inRiver

Multi-year partnership reshaped sales process, delivered 1000-attendee conferences for five years, and integrated leadership into the client team.

In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

Business Transformation of Polaroid

Consumer Goods (CPG)

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

Consumer Goods (CPG)

Interim VP Of Brand

Despite boasting a brand recognition equal to industry giants like Coca Cola, Polaroid faced a significant challenge.

WordRemit, a Global PR Campaign for Financial Services

Financial Services

WordRemit, a Global PR Campaign for Financial Services

A global PR campaign grows WorldRemit's share of voice 4% with coverage from The Guardian to the BBC.

Ascendance in the US Insurtech Landscape

Technology & Software

Ascendance in the US Insurtech Landscape

A US brand and PR push lifts Novidea's media share of voice and fuels a $50M Series C.

Versalift aerial lift marketing transformation

Manufacturing & Industrial

Versalift aerial lift marketing transformation

Versalift had become one of the top three aerial lift manufacturers in the U.S., with a strong international presence.

Accelerating Growth Through Strategic Recruitment

Retail & eCommerce

Accelerating Growth Through Strategic Recruitment

Chameleon places the social, growth, and retention leaders that carry DailyLook through rapid growth and its Victoria's Secret acquisition.

Built to Last: Smith Optics' Commerce Overhaul

Consumer Goods (CPG)

Built to Last: Smith Optics' Commerce Overhaul

Smith Optics had outgrown its eCommerce infrastructure.

Technology & Software

New Brand Strategy

Chameleon Collective rebuilds Agiloft's brand strategy and identity to match its offerings and growth ambitions.

Digital Experience & Enterprise Technology Modernization

Technology & Software

Digital Experience & Enterprise Technology Modernization

Fractional leadership that engineered a unified digital ecosystem and roadmap for global scale.

Customer Data Architecture Audit

Consumer Goods (CPG)

Customer Data Architecture Audit

An audit of Kimberly-Clark's customer data architecture yields a three-year prioritization roadmap.

3-year growth strategy for Vera Bradley

Consumer Goods (CPG)

3-year growth strategy for Vera Bradley

Vera Bradley, renowned for its designer women's accessories, faced a strategic turning point under the helm of a new CMO.

Scalefast marketing leadership recruitment

Technology & Software

Scalefast marketing leadership recruitment

Chameleon builds a 40+ candidate pipeline to land Scalefast two key marketing leaders.

Fintec Soluation

Accounting

Fintec Soluation

Fintec Soluation

Seamless System Integration

Healthcare & Life Sciences

Seamless System Integration

Intellihealth, a formidable player in the medical obesity treatment space, had recently broadened its horizon.

Excellent Operational Synergy

Healthcare & Life Sciences

Excellent Operational Synergy

Chameleon builds Evolt's US operating procedures and fractional sales leadership, smoothing its largest global distributor onboarding.

Lights4Fun, Recruiting for a US Expansion

Retail & eCommerce

Lights4Fun, Recruiting for a US Expansion

Chameleon recruits a general manager and support team to launch Lights4Fun in the US.

SaaS Sales & Software Engineering Team Recruitment

Technology & Software

SaaS Sales & Software Engineering Team Recruitment

Embedded and contingency recruiting staffs Intelity's engineering, sales, and UK leadership for expansion.

Hiring for eCommerce Growth

Healthcare & Life Sciences

Hiring for eCommerce Growth

Biocodex needs an eCommerce leader fast during a coast-to-coast move; Chameleon fills the role in under six weeks.

Bright Power energy consulting media strategy

Environmental & Sustainability

Bright Power energy consulting media strategy

Bright Power, a leader in energy and water management consulting, helps decarbonize buildings by reducing their energy and water consumption.

B2B Marketing Recruitment

Technology & Software

B2B Marketing Recruitment

Chameleon recruits Graphite's first B2B Director of Marketing, then two more hires, to scale its Fortune 500 marketplace.

Nurturing Growth: The Tubby Todd Transformation

Consumer Goods (CPG)

Nurturing Growth: The Tubby Todd Transformation

Tubby Todd, PE backed by Nexphase, growing brand in the baby care niche, faced a pivotal juncture in their growth trajectory.

Technology & Software

Delivering a Comprehensive Brand Identity for Files.com

Action Verb reached out with a unique challenge on hand.

Rejuvenating Marketing

Human & Personal Services

Rejuvenating Marketing

Marketing leadership and a go-to-market plan launch Sage + Sound as a standout New York wellness space.

Industrial Marketing Leader

Manufacturing & Industrial

Industrial Marketing Leader

ImpactCSS, an industrial investment group, aimed to enhance their portfolio promotion and market position amidst fierce competition.

Mielle Organics GA4 migration + affiliate pivot

Consumer Goods (CPG)

Mielle Organics GA4 migration + affiliate pivot

On the cusp of an acquisition, Mielle Organics confronted a trifecta of digital challenges.

Distinct Branding Creation

Food & Beverage

Distinct Branding Creation

Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.

Interim Media Leadership

Retail & eCommerce

Interim Media Leadership

Interim leadership resets Art Van's media strategy, saving millions and standing up an in-house team in six months.

Recruiting for a Healthcare Marketing Practice

Advertising & Communications

Recruiting for a Healthcare Marketing Practice

Chameleon recruits the Managing Director who builds Connelly Partners' new healthcare marketing practice from scratch.

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% direct user growth, and $85K media value for AI platform.

Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

Local SEO for eCommerce & Retail

Healthcare & Life Sciences

Local SEO for eCommerce & Retail

Dual local and ecommerce SEO drives Sage + Sound a 60% visit lift and 90% ecommerce revenue jump.

Skincare Creative Leader Recruiting

Consumer Goods (CPG)

Skincare Creative Leader Recruiting

Chameleon recruits SpoiledChild a creative director and team for its NYC out-of-home launch.

eCommerce & eMail Recruiting

Consumer Goods (CPG)

eCommerce & eMail Recruiting

Chameleon recruits the eCommerce and CRM leaders Combe needs to pivot from retail into direct-to-consumer.

Leadership To Execution

Financial Services

Leadership To Execution

Marketing automation and personalization drive a 200% Black Friday spike in Snap Finance applications.

Bergdorf Goodman holiday affiliate rescue

Retail & eCommerce

Bergdorf Goodman holiday affiliate rescue

Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.

Media Outreach

Consumer Goods (CPG)

Media Outreach

PR outreach lands Sh t That I Knit in top gift guides and outlets from Fast Company to Forbes.

BryteBridge email deliverability rescue

Professional Services

BryteBridge email deliverability rescue

BryteBridge’s cold email strategy was failing.

Consumer Goods (CPG)

pH-D brand overhaul + AI-enabled campaign scale

Full rebrand, AI content systems, and Raise Your Vagina IQ™ campaign cut draft time 67% and tripled weekly asset output.

Growth Marketing Leadership

Consumer Goods (CPG)

Growth Marketing Leadership

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.

ASICS East Coast marketing leadership build

Consumer Goods (CPG)

ASICS East Coast marketing leadership build

A confidential search quietly builds ASICS a new East Coast marketing leadership team of five senior leaders.

Product Sales on Third-Party Marketplace

Food & Beverage

Product Sales on Third-Party Marketplace

Listing, content, and ads put Head Country on track for 70% year-over-year marketplace growth.

Data Driven Marketing

Consumer Goods (CPG)

Data Driven Marketing

A private data warehouse and analytics drive 45% year-over-year revenue growth for NEST New York.

Retail & eCommerce

5-brand ESP migration for Parts Town

Migrated five consumer brands from Mailchimp to Klaviyo ahead of schedule, launching before Black Friday peak season.

Digital Transition and Training

Retail & eCommerce

Digital Transition and Training

The Saadia Group, with a vision for legacy brands, acquired New York & Company and Lord & Taylor.

B2B and B2C Marketing

Financial Services

B2B and B2C Marketing

Chameleon fills leadership gaps and rebuilds Snap Finance's B2B and B2C marketing post-pandemic.

Recruiting An In-house Agency & Marketing Team

Consumer Goods (CPG)

Recruiting An In-house Agency & Marketing Team

Chameleon recruits the team behind Vera Bradley's shift to an in-house agency model since 2019.

Paid Media Revival

Healthcare & Life Sciences

Paid Media Revival

A paid media overhaul grows Oula's patient bookings 38% while cutting cost per booking 12%.

Combe's first D2C eCommerce team hires

Consumer Goods (CPG)

Combe's first D2C eCommerce team hires

Chameleon recruits Combe's first eCommerce and CRM leaders for its retail-to-D2C pivot, despite a tough talent market.

Agile Performance Marketing

Retail & eCommerce

Agile Performance Marketing

Neiman Marcus, a titan in luxury retail, faced a conundrum.

Empowering Digital Essence

Technology & Software

Empowering Digital Essence

Chameleon Collective gives Files.com a brand soul, built on the idea that files are things that matter.

Pre-acquisition marketing strategy for RFE

Private Equity Portfolio Operations

Pre-acquisition marketing strategy for RFE

RFE Investments was evaluating the acquisition of a Mosquito Squad franchisee operating in 26 Northeast territories.

Wind River Tiny Homes

Construction & Infrastructure

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

Sales Team Recruiting

Technology & Software

Sales Team Recruiting

Filled 7 executive SaaS sales roles in weeks with 100% retention, becoming SRAX's preferred recruitment partner.

Amazon Account Relaunch

Consumer Goods (CPG)

Amazon Account Relaunch

Chameleon relaunches Mission's Amazon pages and pairs them with cross-channel promotion for more visibility.

Content Strategy Innovation

Media

Content Strategy Innovation

Chameleon strategizes and readies PupRight, a standalone pet-media brand for smart-collar maker Fi, projected to break even by year two.

Technology & Software

Novidea brand voice & digital revitalization

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

Media Strategy

Advertising & Communications

Media Strategy

Chameleon places PMI's advocacy message in outlets that previously resisted tobacco advertisers.

AI-powered lead gen engine for Cadis

Technology & Software

AI-powered lead gen engine for Cadis

Cadis needed to boost lead generation but faced poor-quality prospect data.

Technology & Software

Brand Campaign

ARMCO's brand shifts to speak to the C-suite, reframing loan-QA software as high-value consulting.

Output Solutions in a Digital Marketplace

Financial Services

Output Solutions in a Digital Marketplace

Chameleon repositions FIS's print-and-mail unit for a digital-first CCM market, driving a rebrand to Customer Communications Solutions.

Strategic Team Revitalization

Retail & eCommerce

Strategic Team Revitalization

Chameleon fills six eCommerce and marketing roles to rebuild The Kooples' team during a rebrand.

Sourcing Brilliance for The Natural Diamond Council

Consumer Goods (CPG)

Sourcing Brilliance for The Natural Diamond Council

Chameleon places a luxury-fluent, data-driven marketer to scale the Natural Diamond Council's performance marketing.

Engineered AI, Contact Center, Security, and Data Management

Higher Education

Engineered AI, Contact Center, Security, and Data Management

Interim technology leadership that engineered lasting security, agility, and cost efficiency for RNL.

Five senior marketing hires for Valesco PE

Private Equity Portfolio Operations

Five senior marketing hires for Valesco PE

Embedded recruiter placed five senior marketing leaders across portfolio companies, becoming the firm's trusted go-to partner.

SEO-powered organic growth strategy for Current

Financial Services

SEO-powered organic growth strategy for Current

Built a content channel driving 20,000+ monthly visitors, reducing customer acquisition costs for the financial services app.

Big Swing Set Project

Consumer Goods (CPG)

Big Swing Set Project

Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.

Healthcare & Life Sciences

Herewith senior-care app brand & launch strategy

Chameleon refines Herewith's brand manifesto and strategy so the senior-care app stands out at launch.

Transforming Email Strategy

Technology & Software

Transforming Email Strategy

Latest Greatest reaches nearly 60,000 subscribers and a 60% open rate, protecting Retention.com's deliverability.

Lead Generation & Google Ad Management

Manufacturing & Industrial

Lead Generation & Google Ad Management

Belmark, a leader in label and packaging manufacturing since 1977, had a goal of driving more qualified leads to their inbound sales team.

Healthcare & Life Sciences

Crafting a Brand That Puts Vets and Pets First

Chameleon builds VIP a corporate brand identity around its belief that happy vets mean better pet care.

Email Strategy Overhaul

Human & Personal Services

Email Strategy Overhaul

Chameleon rebuilds Blink Fitness's email program and sender reputation, lifting lead conversion 900%+ and reaching 98% inbox placement.

Interim E-commerce Leadership

Consumer Goods (CPG)

Interim E-commerce Leadership

An interim SVP of eCommerce builds John Hardy's digital team and DTC roadmap.

Translating Tech Talk into Tangible Triumphs

Technology & Software

Translating Tech Talk into Tangible Triumphs

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

Building a Digital Marketing Presence

Technology & Software

Building a Digital Marketing Presence

Chameleon builds Flow.io's website and content program, growing overall traffic 48% and organic traffic 84%.

E-Commerce Manager Placement

Retail & eCommerce

E-Commerce Manager Placement

Chameleon places an eCommerce manager to cover maternity leave and elevate ATM and Derek Lam 10 Crosby.

Weight Watchers (WW)

Healthcare & Life Sciences

Weight Watchers (WW)

Appointed to reignite brand relevance and customer acquisition for retail and online businesses.

B2C Commerce

Consumer Goods (CPG)

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

Marketing Automation

Real Estate & Property

Marketing Automation

After losing its Marketo admin, Origin Investments gets training that cuts campaign time from days to hours.

Manufacturing & Industrial

Brand Identity & Packaging

Full brand identity, packaging, and go-to-market strategy launched Tune from startup to compelling market presence in under three months.

Turbo charging growth: - Franchise Marketing

Human & Personal Services

Turbo charging growth: - Franchise Marketing

Chameleon rebuilds Blink Fitness's franchise marketing, lifting new enrollments 20% and cutting cost per enrollment 90% in under a month.

Direct-to-Consumer (DTC) Team Recruiting

Manufacturing & Industrial

Direct-to-Consumer (DTC) Team Recruiting

Chameleon recruits a Head of Growth to build Santa Cruz Nutritionals' direct-to-consumer team.

Home Tax Solutions seasonal acquisition overhaul

Financial Services

Home Tax Solutions seasonal acquisition overhaul

Chameleon overhauls Home Tax Solutions' SEM and paid social, lifting closed loans 83% and cutting CPA 8% year over year.

Website Design & Mobile App

Financial Services

Website Design & Mobile App

A new logo, app, and responsive website position Motion as modern, tech-forward auto insurance.

Adtalem Media Agency Search

Education & Training

Adtalem Media Agency Search

Chameleon Collective unifies Adtalem's fragmented marketing into one brand strategy and media plan to reach more students.

PR For Relaunch

Technology & Software

PR For Relaunch

Chameleon Collective runs PR for Allure Security's relaunch, landing coverage in Forbes, USA Today, and more.

Merger Technology Integration & M&A Transformation

Digital Marketing

Merger Technology Integration & M&A Transformation

Fractional leadership that engineered a seamless post-merger integration across 2,500+ locations.

CEO Advisor & Executive Strategy Consultant

Live Events & Entertainment

CEO Advisor & Executive Strategy Consultant

Executive advisory that engineered new market expansion and a scalable growth strategy for HUSHconcerts.

Security & Compliance Transformation

Technology, Information and Internet

Security & Compliance Transformation

Fractional leadership that engineered a security framework built to win enterprise client trust.

AI, Call Center, CDP, CRM and Cloud Migration

Financial Services

AI, Call Center, CDP, CRM and Cloud Migration

Interim leadership that engineered a scalable, omnichannel platform and $2M in savings ahead of AMS's sale.

Fractional CMO

Consumer Goods (CPG)

Fractional CMO

Embedded leadership cut CAC by 45% and secured $19M+ in funding through data-driven restructuring and agile budget optimization.

VP of Digital Marketing for American Bedding

Manufacturing & Industrial

VP of Digital Marketing for American Bedding

American Bedding Manufacturers had skyrocketed in growth, multiplying profits tenfold and attracting private equity investment.

Growth marketing overhaul for Adtalem

Education & Training

Growth marketing overhaul for Adtalem

A leading for-profit education company was at risk of stagnation.

Branding Relaunch

Manufacturing & Industrial

Branding Relaunch

Full brand identity, messaging, and go-to-market assets launched Tune as a compelling player in commercial cannabis lighting in under three months.

Food & Beverage

360º Brand Design

Serial entrepreneur Warren Struhl envisioned licorice as a premium, gift-worthy product - a far cry from its usual commodity status.

Pre-Launch Campaign

Financial Services

Pre-Launch Campaign

A viral, ban-proof acquisition campaign hits 200% of Voyager's pre-launch waitlist target.

Interim CMO

Automotive & Mobility

Interim CMO

Sense Photonics, a leading LiDAR company, developed breakthrough sensors for industrial applications.

Branding Identity Transformation

Consumer Goods (CPG)

Branding Identity Transformation

A refreshed brand identity blends Mary Louise Cosmetics' heritage rituals with modern, youthful appeal.

Amazon Strategy

Consumer Goods (CPG)

Amazon Strategy

Drove 950% Amazon sales growth in one year through hyper-targeted keyword strategy and optimized paid campaigns.

Recruiting Mastery Defines Bold Evolution

Design & Creative Services

Recruiting Mastery Defines Bold Evolution

Chameleon staffs design agency Freshmade with four hires, freeing its founders to grow, with one hire now a Partner.

Strategic Growth Blueprint

Technology & Software

Strategic Growth Blueprint

Chameleon Collective builds AccuWeather's B2B group a clear roadmap to accelerate growth after pandemic-shaken markets.

Backyard Discovery SEO & Amazon optimization

Consumer Goods (CPG)

Backyard Discovery SEO & Amazon optimization

Our client, a significant player in e-commerce, was aiming to significantly grow their business.

Crafting Connection: Janine & Jack's Email Evolution

Retail & eCommerce

Crafting Connection: Janine & Jack's Email Evolution

Janine & Jack, a premium children's clothing brand, faced multifaceted hurdles in their digital email marketing endeavors.

Bridging Talent Gaps

Retail & eCommerce

Bridging Talent Gaps

Chameleon finds Rainbow Shops an Associate Social Media Director who fits both the role and the culture.

Paid Search & Paid Social

Consumer Goods (CPG)

Paid Search & Paid Social

A paid search and social rebuild delivers NEST New York a 6X blended return on ad spend.

Recruiting Sales & Marketing Leadership

Retail & eCommerce

Recruiting Sales & Marketing Leadership

DailyLook, a rising star in the subscription box industry, was in rapid growth mode when we started working with them.

Verishop merchandising & creative leadership

Retail & eCommerce

Verishop merchandising & creative leadership

Chameleon staffs Verishop's merchandising and creative leadership ahead of its June 2019 launch.

Retail & eCommerce

Design Decoded: Tailoring a Brand's True Stature

Chameleon reinvents DXL's brand around the big-and-tall shopper, landing the tagline Wear What You Want.

Revamp Online Customer Acquisition

Retail & eCommerce

Revamp Online Customer Acquisition

A paid media overhaul doubles True Religion's e-commerce revenue and lifts ROAS 75% after bankruptcy.

Website Transformation

Consumer Goods (CPG)

Website Transformation

Chameleon streamlines Samuel Hubbard's web process and redesigns the site around the user journey.

Outbound recruiting system for VIP Healthcare

Healthcare & Life Sciences

Outbound recruiting system for VIP Healthcare

An outbound system draws 200+ vets to VIP with 85% open rates and a 15x ROI.

Amazon Strategy

Consumer Goods (CPG)

Amazon Strategy

Hyper-targeted keyword strategy and paid campaigns drove 950% Amazon growth in one year, with learnings scaled across all retail channels.

Strategic Talent Acquisition

Technology & Software

Strategic Talent Acquisition

Chameleon places a VP of Sales and Head of Marketing to ready SwipeClock for product launches.

Human & Personal Services

Swerve Fitness brand & digital relaunch

Chameleon shapes Swerve Fitness's brand and website around its team-based live-streamed cycling model.

Retail & eCommerce

Asset and Brand Articulation

Chameleon gives Walt Grace Vintage a unified brand voice across search, social, and email.

Interim Head of Marketing

Chemicals & Materials

Interim Head of Marketing

Chameleon's interim marketing leader refreshes CHASM's strategy and runs multi-channel campaigns that lift inbound leads.

eCommerce Marketing

Consumer Goods (CPG)

eCommerce Marketing

Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy.

Interim Marketing Director

Consumer Goods (CPG)

Interim Marketing Director

Launched consumer-focused website, brand awareness event, and Amazon presence in six months, establishing direct customer relationships.

Digital Transformation Mastery

Healthcare & Life Sciences

Digital Transformation Mastery

Chameleon migrates Benaim Eye to reliable hosting and a responsive theme, ending downtime and unifying four DNS accounts.

Design leadership hires for Cypress.io

Technology & Software

Design leadership hires for Cypress.io

As Cypress grew, its product and brand began to outpace its design structure.

Recruiting Social Media Manager

Manufacturing & Industrial

Recruiting Social Media Manager

T-H Marine, a renowned name in its industry, stood at a crossroads.

Digital Revamp

Human & Personal Services

Digital Revamp

Chameleon resets Blink Fitness's creative and paid media, then sustains members with daily live content through the 2020 lockdown.

ADA Compliant Web Development

Education & Training

ADA Compliant Web Development

Systematic remediation brought all charter school websites to full ADA compliance with ongoing maintenance and validation.

Fractional CMO

Technology & Software

Fractional CMO

Our client faced a pressing challenge: Reduce their CAC in preparation for their first-ever holiday selling season.

Cannabis Dispensary Software Launch

Technology & Software

Cannabis Dispensary Software Launch

Chameleon brands and launches ezGreen's compliant cannabis POS, building a B2B site and go-to-market for dispensary owners.

Interim Franchise VP

Human & Personal Services

Interim Franchise VP

Blink Fitness Centers were grappling with the challenge of underperforming franchise locations when compared to their corporate-owned counterparts.

SEO Best Practices

Technology & Software

SEO Best Practices

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

Social Media Marketing

Financial Services

Social Media Marketing

As we set the stage for Carputty's grand debut, aiming to reframe the auto lending industry, we were met with a multifaceted challenge.

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

Advanced B2B Marketing

Financial Services

Advanced B2B Marketing

CO-OP Financial Services, a financial services and technology firm operating the largest ATM network in the US, faced numerous obstacles.

Interim CTO

Technology & Software

Interim CTO

Technology restructuring and digital transformation roadmap delivered greater efficiency, cloud modernization, and compliance for the higher-ed

Revitalizing Digital Infrastructure

Retail & eCommerce

Revitalizing Digital Infrastructure

Chameleon migrates Genuine Replacement Parts off legacy infrastructure to AWS, stabilizing the site and speeding it up.

Local SEO Campaign

Professional Services

Local SEO Campaign

Local SEO across seven California cities lifts Matern Law Group's organic visits by over 60%.

Consulting and Recruiting

Retail & eCommerce

Consulting and Recruiting

Org design and a ten-week search land Shopworn an e-commerce leader and a path to break even.

Retail Industry White Paper

Entertainment & Sports

Retail Industry White Paper

Chameleon designs and launches CommerceNext's Oracle-sponsored eCommerce benchmarking study, earning coverage in 25+ media outlets.

CEO Placement

Consumer Goods (CPG)

CEO Placement

Chameleon places a new Solly Baby CEO in eight weeks, bridging the PE firm and the brand's owners.

Growth Marketing

Consumer Goods (CPG)

Growth Marketing

Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019.

CMS migration strategy for Hackensack Meridian

Healthcare & Life Sciences

CMS migration strategy for Hackensack Meridian

Hackensack Meridian Health has been using Sitecore since 2019 to power it's consumer facing websites and it's employee intranet.

Email Development and Migration

Entertainment & Sports

Email Development and Migration

Chameleon builds and migrates The Sculpt Society's email templates across Klaviyo, Shopify, and Iterable.

Financial Services

WorldRemit brand refresh

A brand refresh lifts WorldRemit's visual favorability 60% and brand story recall 30%.

Strategic Growth Marketing

Human & Personal Services

Strategic Growth Marketing

Chameleon runs as Blink Fitness's in-house creative agency from 2019 to 2021, cutting customer acquisition costs 49% and staffing 41%.

Education & Training

Unified Brand Voice

Axcel Learning, emerging as a new vertical within a $4B PE powerhouse, faced the challenge of sculpting a distinct brand identity.

Company Website Revamped

Retail & eCommerce

Company Website Revamped

A rebuilt site with custom modules makes exploring and buying Marla Aaron's jewelry effortless.

The LOVE Wellness Revamp: From Clarity to Execution

Consumer Goods (CPG)

The LOVE Wellness Revamp: From Clarity to Execution

With fresh leadership through a new CEO, LOVE Wellness was poised for growth, yearning to elevate its women's wellness brand.

Consumer Goods (CPG)

Brand Repositioning

Research repositions Tacony from a traditional supplier to a conduit for creativity for new makers.

Marketing Data Optimization

Human & Personal Services

Marketing Data Optimization

Chameleon consolidates Blink Fitness's scattered marketing data into one on-demand dashboard, cutting reporting hours and analytics costs.

ICEMULE analytics rebuild + affiliate growth

Consumer Goods (CPG)

ICEMULE analytics rebuild + affiliate growth

A rebuilt analytics stack and affiliate strategy grow ICEMULE's program revenue 69% over two years.

Blink Fitness in-house creative agency

Human & Personal Services

Blink Fitness in-house creative agency

Chameleon Collective builds Blink Fitness an agile in-house creative agency that grows brand awareness on a fraction of rivals' budgets.

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

eCommerce Recruiting

Consumer Goods (CPG)

eCommerce Recruiting

Chameleon places eCommerce directors for Algenist and Type A, hitting Algenist's peak-season deadline.

Implementing Marketing Automation

Technology & Software

Implementing Marketing Automation

Marketing automation strategy and Salesforce integration enabled efficient lead management for team and enterprise offerings.

Sourcing a Game-Changing Head of Marketing for SALT

Technology & Software

Sourcing a Game-Changing Head of Marketing for SALT

SALT, a Series B API startup, needed a Head of Marketing to lead global teams across the U.S., India, and Israel.

Transforming Incrediwear’s E-Commerce Profitability

Consumer Goods (CPG)

Transforming Incrediwear’s E-Commerce Profitability

Incrediwear, an e-commerce brand, was losing money in its highest-revenue channel.

Data Analytics

Human & Personal Services

Data Analytics

Chameleon rebuilds Blink Fitness's data analytics after two analysts depart, embedding regular reporting into leadership decisions.

Manufacturing & Industrial

Brand Identity Development

Chameleon builds ABX Packaging a full brand identity system in eight weeks, from positioning to merchandise.

Snap Finance digital transformation & ABM

Financial Services

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

Technology & Software

Brand Overhaul

Harmonized fragmented identities across acquisitions, leading to a $179M private equity investment.

Amazon strategist hire for Bose

Consumer Goods (CPG)

Amazon strategist hire for Bose

Bose needed a rare hire: a strategist with deep consumer marketing skills and Amazon expertise.

Paid Media Efficiency

Technology & Software

Paid Media Efficiency

A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.

Consumer Goods (CPG)

SEO Migration for Sunless Brand Acquisition

An SEO migration of four brands into Sunless.com lifts organic traffic 790%, to 38,000 visits a month.

Crafting Growth: Baobab's Strategic Executive Placement

Consumer Goods (CPG)

Crafting Growth: Baobab's Strategic Executive Placement

Placed a seasoned luxury executive to scale U.S. wholesale, build foundational processes, and expand market reach.

Rebuilding eCommerce Order Communications

Retail & eCommerce

Rebuilding eCommerce Order Communications

Smith Optics ditched a $10K migration fee and built returns that refund in under 3 days, exchanges included.

Human & Personal Services

Alta’s Smarter Scale-Up: Fix First, Brand Later

Alta Pest Control had grown fast—mostly through door-to-door sales, acquisitions, and bottom-funnel marketing.

Creating New Digital Platform

Retail & eCommerce

Creating New Digital Platform

Chameleon designs and builds Hirshleifers a digital platform that brings its in-store curation and discovery online.

SEO Strategy

Technology & Software

SEO Strategy

An SEO and redirect plan merges Trackforce and Valiant into one site without losing organic traffic.

Search Engine Optimization

Wholesale & Distribution

Search Engine Optimization

Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.

Enterprise Product & Technology Organizational Leadership

Retail Office Equipment

Enterprise Product & Technology Organizational Leadership

Interim executive leadership that engineered a modernized product organization and unlocked $5M in savings.

Art Director hire for US Auto Parts rebrand

Retail & eCommerce

Art Director hire for US Auto Parts rebrand

Chameleon places US Auto Parts an art director in under four weeks from 150+ candidates.

Digital Product Design

Financial Services

Digital Product Design

Chameleon designs Voyager's native iOS app to make crypto trading intuitive for online investors.

Key Roles Recruitment

Consumer Goods (CPG)

Key Roles Recruitment

Mielle Organics, positioned at an inflection point of growth, received an investment from a PE firm to fuel their expansion ambitions.

Embedded recruiting for Clearhaven Partners

Private Equity Portfolio Operations

Embedded recruiting for Clearhaven Partners

Clearhaven Partners, a respected private equity firm, needed high-performing marketing leaders across their diverse portfolio.

T-H Marine Business Transformation

Manufacturing & Industrial

T-H Marine Business Transformation

A three-year eCommerce transformation drives T-H Marine to the fastest PE exit in the firm's history.

Technology & Software

Herewith senior-care app brand launch

Chameleon's interim CMO builds Herewith's marketing from scratch and steers the senior-care app's brand launch.

PR Transformation Journey

Private Equity Portfolio Operations

PR Transformation Journey

A PR launch earns Snow Peak Capital 22 articles and 50 million impressions for its first acquisition.

In-house agency build for BCBST

Healthcare & Life Sciences

In-house agency build for BCBST

Tavis Salazar builds BlueCross BlueShield of Tennessee's in-house agency, delivering 4,000+ projects and saving over $10M in a year.

Marketing Leader Mentorship

Consumer Goods (CPG)

Marketing Leader Mentorship

Intensive coaching grows Vera Bradley's new digital leader into a director and reverses online decline.

Scalable acquisition engine for Under Luna

Consumer Goods (CPG)

Scalable acquisition engine for Under Luna

Under Luna had loyal customers and strong retention.

Winning at the Shelf: pH-D’s Consumer-Driven Strategy

Consumer Goods (CPG)

Winning at the Shelf: pH-D’s Consumer-Driven Strategy

pH-D Feminine Health revolutionized the market by introducing the first Boric Acid product for women's vaginal health, quickly becoming the #1 seller.

Customer Experience Assessment

Media

Customer Experience Assessment

Chameleon Collective builds AccuWeather a customer experience framework as it shifts from print to digital.

Compliant user acquisition for BigToken

Advertising & Communications

Compliant user acquisition for BigToken

Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.

Amplifying Blink's Digital Creative Voice

Human & Personal Services

Amplifying Blink's Digital Creative Voice

Chameleon provides interim art direction for Blink Fitness, keeping email and social campaigns on brand and ADA-compliant for four months.

CMO of eCommerce and Marketing for Top Skincare

Consumer Goods (CPG)

CMO of eCommerce and Marketing for Top Skincare

Anthony, a male skincare brand with a 20-year legacy, was poised to pivot to a digital-first strategy.

Shopify Website

Retail & eCommerce

Shopify Website

Souler, an innovative startup, brings together a curated community of influencers, brands, and customers.

Elevating E-Commerce: The Encompass Transformation

Retail & eCommerce

Elevating E-Commerce: The Encompass Transformation

Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.

ERP Modernization and Enterprise Technology Assessment

Consumer Goods

ERP Modernization and Enterprise Technology Assessment

Independent assessment that engineered a de-risked roadmap for Durvet's ERP transformation.

Healthcare & Life Sciences

Creating a Unified Brand

LifeStance Health, a significant player in the mental health sector, approached us with a complex task.

CRN, Consumer Marketing Leader Recruitment

Technology & Software

CRN, Consumer Marketing Leader Recruitment

SimpliSafe needed a top-tier consumer marketing leader to boost CRM strategy and customer retention.

Optimizing Marketing Investments

Consumer Goods (CPG)

Optimizing Marketing Investments

Channel-by-channel optimization drives Honeylove to its most profitable year ever, beating pre-pandemic revenue.

eCommerce Growth Strategy

Consumer Goods (CPG)

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

Technology & Software

SimpliSafe brand refresh and positioning

Chameleon recalibrates SimpliSafe's positioning into strategic brand pillars, guidelines, and a visual identity.

Data Driven Marketing & Media Performance

Consumer Goods (CPG)

Data Driven Marketing & Media Performance

Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.

Unified Experience. Endless Impact.

Education & Training

Unified Experience. Endless Impact.

Circle of Security International (COSI) had a mission rooted in connection—but their tech stack was doing the opposite.

Digital Journey Optimization

Travel & Hospitality

Digital Journey Optimization

Chameleon audits Breeze Airways' booking funnel and mobile app, surfacing 100+ prioritized UX fixes to lift conversion.

Beauty Industry Group executive placements

Consumer Goods (CPG)

Beauty Industry Group executive placements

Filled Brand President and Head of Influencer Marketing roles within an eight-week deadline to support rapid expansion.

Holistic Marketing Strategy

Consumer Goods (CPG)

Holistic Marketing Strategy

Chameleon audits Country Meats end to end and maps a segmentation, content, UX, and email plan to restart growth.

Digital Marketing

Consumer Goods (CPG)

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

SEO & Site Design

Manufacturing & Industrial

SEO & Site Design

Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalog from under 40 to nearly 3,500.

WordPress Website

Education & Training

WordPress Website

A rebuilt WordPress site and booking system make scheduling music lessons effortless.

Amazon and eBay Strategy

Retail & eCommerce

Amazon and eBay Strategy

An Amazon audit finds 10 products behind half of TopDown's decline, then turns the trend around.

SteadyIQ Income Passport messaging & website

Technology & Software

SteadyIQ Income Passport messaging & website

A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.

Marketing & Advertising Recruiting

Advertising & Communications

Marketing & Advertising Recruiting

Chameleon recruits four account and design hires for Heller, matching skills and its work-life-balance culture.

Digital Marketing & Ecommerce

Consumer Goods (CPG)

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

Search Engine Optimization

Nonprofit & Social Impact

Search Engine Optimization

A 10-month SEO engagement lifts the Museum of Modern Art's focus-page views by 46%.

eCommerce & SEO Leadership

Technology & Software

eCommerce & SEO Leadership

Chameleon places an interim eCommerce and SEO leader who steers Dashlane into enterprise security without losing its B2C base.

Strategic Leadership Recruitment

Retail & eCommerce

Strategic Leadership Recruitment

Chameleon recruits Dormify's permanent Head of Growth to carry its paid search, social, and affiliate marketing forward.

Smart diffuser launch for Ideal Living

Consumer Goods (CPG)

Smart diffuser launch for Ideal Living

A StoryBrand-led rebrand lifts Ideal Living's smart diffuser conversion rates by 225%.

Healthcare Marketing

Technology & Software

Healthcare Marketing

A rebrand and new product category position Innovaccer as a leader in healthcare technology.

Strategic Branding Roadmap

Manufacturing & Industrial

Strategic Branding Roadmap

Chameleon maps Cosmetic Solutions' addressable market and personas, building a branding roadmap to win high-value customers.

Technology & Software

Creation of Independent Content Brand

Chameleon builds Latest Greatest, an AI-powered content brand that boosts Retention.com's email deliverability.

SEO Transformation: Encompass's Organic Surge

Retail & eCommerce

SEO Transformation: Encompass's Organic Surge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands.

Sunbird Messaging market entry & beta launch

Technology & Software

Sunbird Messaging market entry & beta launch

Brand identity, digital PR, and influencer strategy drove 60K+ beta waitlist sign-ups in under eight weeks for the messaging startup.

Financial Services

Brand Identity & Platform

Chameleon builds Voyager a brand that blends old-finance trust with fintech energy for crypto.

Interim Leadership & Digital Channel Execution

Consumer Goods (CPG)

Interim Leadership & Digital Channel Execution

Built digital team, roadmap, and growth model to transition luxury jewelry brand from wholesale to DTC eCommerce.

Creative Director Leadership

Consumer Goods (CPG)

Creative Director Leadership

An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.

Healthcare & Life Sciences

Strategic Brand Awareness

Research-driven repositioning makes Intuitive Health's dual ER and urgent care model resonate with patients.

Marketing Strategy and Support

Retail & eCommerce

Marketing Strategy and Support

Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.

Real Estate & Property

Creating Brand Identity

A research-led brand platform unifies SmartStop's identity across its online channels and 180+ locations.

Zesty Paws multi-channel optimization

Consumer Goods (CPG)

Zesty Paws multi-channel optimization

A channel audit lifts Zesty Paws' paid social purchases 285% and triples ROAS in four months.

The Malin coworking site rebuild

Real Estate & Property

The Malin coworking site rebuild

The Malin, a design-forward coworking brand, came to Chameleon Collective with a disconnect.

Malin+Goetz email program rebuild

Consumer Goods (CPG)

Malin+Goetz email program rebuild

Chameleon rebuilds 40+ Malin + Goetz emails for mobile, brand consistency, and higher order value.

Paid Media Strategy

Education & Training

Paid Media Strategy

After a disappointing agency stint, ArtistWorks rebuilds its Google, Facebook, and Instagram ads and lifts monthly leads 28%.

Streamline Marketing Data

Human & Personal Services

Streamline Marketing Data

Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.

Ag-tech GTM strategy for Fieldin

Agriculture & Natural Resources

Ag-tech GTM strategy for Fieldin

Chameleon builds segment-specific go-to-market for ag-tech pioneer Fieldin, landing a co-op deal that hit its Q1 targets.

Paid Media Campaigns

Retail & eCommerce

Paid Media Campaigns

Chameleon rebuilds Decor Steals' paid media to win new customers, hitting 6-8 ROAS and up to 12 during launches.

SaaS Marketing - Revitalizing an Industry Leader

Technology & Software

SaaS Marketing - Revitalizing an Industry Leader

SR had created the patient engagement solution sector, but had been losing share to new entrants for several years.

Marketing & Strategy Mentorship

Manufacturing & Industrial

Marketing & Strategy Mentorship

Mentorship and a gap assessment turn Komatsu Mining's marketing into a self-sufficient in-house team.

Director of E-Commerce Placement

Retail & eCommerce

Director of E-Commerce Placement

Chameleon places Tanya Taylor's eCommerce director in four weeks as it goes omnichannel.

Amplified Fitness Leadership

Human & Personal Services

Amplified Fitness Leadership

Chameleon places Blink Fitness experts in national and local press, driving over 853 million earned-media impressions in 2023.

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Design & Creative Services

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Chameleon builds Dojo a distinct visual brand and sales assets that explain its real estate and workforce data insights.

Paid Media Strategy

Financial Services

Paid Media Strategy

A lean Google Ads launch drives Oyster 30+ new insurance customers a month on under $5K spend.

Rebranding Digital Presence

Technology & Software

Rebranding Digital Presence

Delivered a modern, fully responsive website with A-rated security, 90–100 scores in accessibility and SEO, and improved lead generation.

Global talent acquisition for Hawk AI

Technology & Software

Global talent acquisition for Hawk AI

Recruited commercial, marketing, and technical roles across EU, US, and APAC, accelerating time-to-hire and building a scalable hiring framework.

Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

Sales & ABM leadership hires for Redgate Software

Technology & Software

Sales & ABM leadership hires for Redgate Software

Redgate Software had entered a critical growth phase.

Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

Internal Agency Development: "Bugabootique"

Consumer Goods (CPG)

Internal Agency Development: "Bugabootique"

Chameleon stands up Bugabootique, Bugaboo's in-house creative studio of ten, in eight months.

Content Development

Technology & Software

Content Development

Professional writers translate Tangem's complex blockchain tech into clear, engaging brand content.

Web Redesign

Technology & Software

Web Redesign

A WordPress rebuild gives Origina faster performance, multi-language support, and cleaner navigation.

Parloa: Zero to 658 mentions in one quarter

Technology & Software

Parloa: Zero to 658 mentions in one quarter

Our client had no PR.

Customer Journey Mapping

Consumer Goods (CPG)

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organization.

ADA & WCAG Digital Accessibility Assessment

Financial Services

ADA & WCAG Digital Accessibility Assessment

Independent assessment that engineered a clear path to ADA and WCAG compliance ahead of launch.

Financial Services

Brand Identity and UX

User research shapes Staq's rebrand and UX for organic growth in financial services.

Leadership Strategic Recruitment

Consumer Goods (CPG)

Leadership Strategic Recruitment

Chameleon rebuilds Byredo's North America leadership during its PUIG integration, placing a new CEO and senior marketing director.

Strategic Talent Synergy

Consumer Goods (CPG)

Strategic Talent Synergy

Chameleon places the regional, e-retail, finance, and HR leaders driving Diptyque's North America growth.

Day-Light lamp reinvention and Amazon relaunch

Consumer Goods (CPG)

Day-Light lamp reinvention and Amazon relaunch

Full product redesign earned #1 NY Times rating, reclaimed best-seller status, and reestablished category leadership on Amazon.

Series A readiness assessment for FlexiDAO

Technology & Software

Series A readiness assessment for FlexiDAO

Sales and marketing evaluation aligned commercial strategy with growth goals, reinforcing investor confidence ahead of funding.

SEO and Content

Technology & Software

SEO and Content

Amplitude's blog had stalled. An SEO-first content rebuild doubles organic traffic and adds 50,000 users a month.

FinTech

Advertising Services

FinTech

Digital Transformation for a FinTech S

Recruitment for International Operations

Retail & eCommerce

Recruitment for International Operations

Chameleon recruits Diesel's eCommerce operations manager and specialist in two weeks, steadying its global operations mid-transition.

Bugaboo digital transformation & eCommerce lift

Consumer Goods (CPG)

Bugaboo digital transformation & eCommerce lift

Bain Capital brings in a Chameleon interim leader to redefine Bugaboo's digital strategy and lift website revenue and conversion.

Regal Springs premium tilapia rebrand

Food & Beverage

Regal Springs premium tilapia rebrand

Regal Springs, the dominating player in the premium Tilapia market, found itself at a crossroads.

CPG measurement product for campaign outcomes

Technology & Software

CPG measurement product for campaign outcomes

The goal was clear: expand our campaign outcomes measurement offering to cross-sell into the CPG category and boost product revenue.

Confidential Talent Triumph

Consumer Goods (CPG)

Confidential Talent Triumph

AERIN needs a confidential replacement for its Head of eCommerce, with no disruption and a higher talent bar.

Transformative Website Revolution

Food & Beverage

Transformative Website Revolution

A redesigned site with a custom recipe module showcases Regal Springs' products in action.

New Market Development

Technology & Software

New Market Development

Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.

Entertainment & Sports

Crafting a Gaming Brand with Depth and Authenticity

Design thinking shapes Magic Soup Games' brand narrative, visual identity, and messaging framework.

Reshaping Communication Strategy

Financial Services

Reshaping Communication Strategy

Empathetic messaging positions Reframe Financial's long-term care insurance for GenX and Millennials.

Customer Communications Management

Technology & Software

Customer Communications Management

A repositioning and sales enablement program turns Ricoh's CCM assessments into bigger deals.

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