Case
Studies

Real results for real clients. Explore how we’ve driven transformation across industries.

US business development team for a digital agency

Technology & Software

US business development team for a digital agency

Chameleon recruits Diff Agency's first West Coast business development manager, setting the template for its US expansion.

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Interim CMO that doubled a beauty brand's revenue

Consumer Goods (CPG)

Interim CMO that doubled a beauty brand's revenue

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

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John Hardy Business Transformation

Consumer Goods (CPG)

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

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Digital Strategy & Execution

Advertising & Communications

Digital Strategy & Execution

An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.

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Direct to Consumer eCommerce Launch

Consumer Goods (CPG)

Direct to Consumer eCommerce Launch

Chameleon rebrands Standard Furniture and launches its DTC brand sofab.com across three digital fronts.

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Strategic eCommerce Transformation

Consumer Goods (CPG)

Strategic eCommerce Transformation

A 24-month fractional eCommerce overhaul doubles SVP's conversion while protecting its retail partners.

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Sales leadership behind 300% ad-tech growth

Advertising & Communications

Sales leadership behind 300% ad-tech growth

Channel Factory is a global technology and data platform transforming YouTube's vast content into brand-suitable advertising opportunities.

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Go-to-market reset that lifted MQLs 658%

Professional Services

Go-to-market reset that lifted MQLs 658%

A new go-to-market strategy and interim leadership lift UpperEdge's MQLs 658% in six months.

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Redefining Sales Strategy

Technology & Software

Redefining Sales Strategy

A pivot to Direct SaaS drives SwipeClock to seven-figure first-year revenue in eight months.

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Communications & PR Leadership

Consumer Goods (CPG)

Communications & PR Leadership

Mielle Organics, a leading Black-owned and woman-led beauty brand, expanded its U.S.

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HoodMart eCommerce Head of Marketing

Manufacturing & Industrial

HoodMart eCommerce Head of Marketing

Placed a full-stack eCommerce marketing leader to drive revenue growth for the nation's largest commercial kitchen ventilation supplier.

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Streamline Sales Process

Healthcare & Life Sciences

Streamline Sales Process

The pharmacy landscape is increasingly competitive, with organizations contending for market share.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

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eCommerce Transformation

Manufacturing & Industrial

eCommerce Transformation

Strategic assessment and interim leadership team set marine accessories manufacturer on course to quadruple online scale in two years.

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Marketing team build for OpenText subsidiaries

Technology & Software

Marketing team build for OpenText subsidiaries

Recruited executive leaders and senior staff across three subsidiaries representing over 75% of parent company revenue.

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CMO and commerce team for a luxury handbag label

Consumer Goods (CPG)

CMO and commerce team for a luxury handbag label

Hired 12 marketing roles including Creative Director and eCommerce Manager to support DTC transition.

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Voyager Business Transformation

Financial Services

Voyager Business Transformation

An interim CMO unifies Voyager's brand, app, and pre-launch marketing for a 200% engagement surge.

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Building a skincare brand's US DTC growth team

Consumer Goods (CPG)

Building a skincare brand's US DTC growth team

Chameleon recruits five DTC leaders for biotech skincare brand Gladskin to expand its US presence.

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SwipeClock Business Transformation

Technology & Software

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

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Vera Bradley 3-year strategic plan

Consumer Goods (CPG)

Vera Bradley 3-year strategic plan

A 3-year strategic plan reverses Vera Bradley's online revenue decline as mask sales fade.

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Cross-sell strategy for a gov-tech leader

Technology & Software

Cross-sell strategy for a gov-tech leader

Chameleon diagnoses why CivicPlus customers use only one or two modules and maps a plan to lift win rates and cross-sell.

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GEF Capital fund launch PR campaign

Financial Services

GEF Capital fund launch PR campaign

Private equity firm GEF Capital had never executed a public relations campaign in the U.S., resulting in low brand awareness.

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Interim Head Of Growth Marketing

Consumer Goods (CPG)

Interim Head Of Growth Marketing

Chameleon's interim Head of Growth Marketing rebuilds Erno Laszlo's performance marketing, driving double-digit eCommerce growth.

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Securing an SVP of Marketing

Technology & Software

Securing an SVP of Marketing

Chameleon recruits Eze Castle Integration's SVP of Marketing to drive global growth in the competitive MSP market.

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Interim marketing lead, 121% paid media growth

Retail & eCommerce

Interim marketing lead, 121% paid media growth

Delivered 121% year-over-year growth across all paid media sources through strategic leadership and partnerships.

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Relaunching a veterinary pharmacy

Healthcare & Life Sciences

Relaunching a veterinary pharmacy

An interim CMO rebrands Summit Veterinary Pharmacy and overhauls its ePrescribing tool to lead the market.

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Brand Marketing Campaign

Entertainment & Sports

Brand Marketing Campaign

Brand strategy, messaging, and growth campaigns drove strong retailer adoption as a year-round discovery tool alongside trade shows.

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Interim Digital Revitalization

Healthcare & Life Sciences

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

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Financial Services Interim Communications Leader

Financial Services

Financial Services Interim Communications Leader

An interim PR director repositions WorldRemit from remittances to global digital payments in eight months.

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Interim CMO behind 110% growth at a remittance app

Financial Services

Interim CMO behind 110% growth at a remittance app

Stabilized marketing after four CMO turnovers, driving 110%+ YoY acquisition growth and dramatically reducing churn in six months.

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Transforming Origina's Marketing Strategy

Technology & Software

Transforming Origina's Marketing Strategy

A new CMO and marketing automation move Origina from event-led to digital-first marketing.

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Product Repositioning and Launch

Consumer Goods (CPG)

Product Repositioning and Launch

Repositioned Polaroid's smallest camera with 'Go Create' storytelling; product sold out within 48 hours of pre-sale.

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Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

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Brand Storytelling

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

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Marketing hires for an iconic camera brand

Consumer Goods (CPG)

Marketing hires for an iconic camera brand

As the original home of analog instant photography, Polaroid has experienced an 82-year journey of name changes and market evolution.

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A Transformative Partnership with inRiver

Technology & Software

A Transformative Partnership with inRiver

Multi-year partnership reshaped sales process, delivered 1000-attendee conferences for five years, and integrated leadership into the client team.

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In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

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Business Transformation of Polaroid

Consumer Goods (CPG)

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

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Interim VP Of Brand

Consumer Goods (CPG)

Interim VP Of Brand

Despite boasting a brand recognition equal to industry giants like Coca Cola, Polaroid faced a significant challenge.

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WordRemit, a Global PR Campaign for Financial Services

Financial Services

WordRemit, a Global PR Campaign for Financial Services

A global PR campaign grows WorldRemit's share of voice 4% with coverage from The Guardian to the BBC.

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Ascendance in the US Insurtech Landscape

Technology & Software

Ascendance in the US Insurtech Landscape

A US brand and PR push lifts Novidea's media share of voice and fuels a $50M Series C.

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Versalift aerial lift marketing transformation

Manufacturing & Industrial

Versalift aerial lift marketing transformation

Versalift had become one of the top three aerial lift manufacturers in the U.S., with a strong international presence.

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Accelerating Growth Through Strategic Recruitment

Retail & eCommerce

Accelerating Growth Through Strategic Recruitment

Chameleon places the social, growth, and retention leaders that carry DailyLook through rapid growth and its Victoria's Secret acquisition.

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Realigning Marketing for a Permanent CMO

Technology & Software

Realigning Marketing for a Permanent CMO

Realigned TextExpander’s marketing team around one GTM plan, improving pipeline performance and enabling a smooth CMO transition.

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Hubspot CRM Implementation

Chemicals & Materials

Hubspot CRM Implementation

Implemented end-to-end lead management system enabling rapid sales expansion across multiple verticals during pandemic surge.

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Omnichannel social scale for HanesBrands portfolio

Consumer Goods (CPG)

Omnichannel social scale for HanesBrands portfolio

Unified 12 brands across TikTok, Shop, and affiliates; produced 1,000+ assets and doubled engagement rates with integrated planning.

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Customer Data Architecture Audit

Consumer Goods (CPG)

Customer Data Architecture Audit

An audit of Kimberly-Clark's customer data architecture yields a three-year prioritization roadmap.

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Automated Email Mastery

Consumer Goods (CPG)

Automated Email Mastery

Nixon, a brand with a thriving email program, found itself at a crossroads.

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Built to Last: Smith Optics' Commerce Overhaul

Consumer Goods (CPG)

Built to Last: Smith Optics' Commerce Overhaul

Smith Optics had outgrown its eCommerce infrastructure.

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Organic social scale for HanesBrands portfolio

Consumer Goods (CPG)

Organic social scale for HanesBrands portfolio

Unified 12 brands across TikTok, Shop, and affiliates with 1,000+ assets, doubling engagement and building a commerce-driven social engine.

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Launching & Scaling on Amazon

Sports & Outdoor

Launching & Scaling on Amazon

Built an Amazon presence from the ground up, generating 50 million+ impressions and driving sales past $1 million.

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3-year growth strategy for Vera Bradley

Consumer Goods (CPG)

3-year growth strategy for Vera Bradley

Vera Bradley, renowned for its designer women's accessories, faced a strategic turning point under the helm of a new CMO.

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Scalefast marketing leadership recruitment

Technology & Software

Scalefast marketing leadership recruitment

Chameleon builds a 40+ candidate pipeline to land Scalefast two key marketing leaders.

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Digital Experience & Enterprise Technology Modernization

Technology & Software

Digital Experience & Enterprise Technology Modernization

Fractional leadership that engineered a unified digital ecosystem and roadmap for global scale.

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Rebranding a contract-management platform

Technology & Software

Rebranding a contract-management platform

Chameleon Collective rebuilds Agiloft's brand strategy and identity to match its offerings and growth ambitions.

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Excellent Operational Synergy

Healthcare & Life Sciences

Excellent Operational Synergy

Chameleon builds Evolt's US operating procedures and fractional sales leadership, smoothing its largest global distributor onboarding.

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SaaS Sales & Software Engineering Team Recruitment

Technology & Software

SaaS Sales & Software Engineering Team Recruitment

Embedded and contingency recruiting staffs Intelity's engineering, sales, and UK leadership for expansion.

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Hiring for eCommerce Growth

Healthcare & Life Sciences

Hiring for eCommerce Growth

Biocodex needs an eCommerce leader fast during a coast-to-coast move; Chameleon fills the role in under six weeks.

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Lights4Fun, Recruiting for a US Expansion

Retail & eCommerce

Lights4Fun, Recruiting for a US Expansion

Chameleon recruits a general manager and support team to launch Lights4Fun in the US.

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Growth Marketing Leadership

Consumer Goods (CPG)

Growth Marketing Leadership

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.

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Interim Media Leadership

Retail & eCommerce

Interim Media Leadership

Interim leadership resets Art Van's media strategy, saving millions and standing up an in-house team in six months.

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Leader hire for an agency's healthcare practice

Advertising & Communications

Leader hire for an agency's healthcare practice

Chameleon recruits the Managing Director who builds Connelly Partners' new healthcare marketing practice from scratch.

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Digital strategy lifting a flooring retailer

Retail & eCommerce

Digital strategy lifting a flooring retailer

CRO work spiked conversion rates 7–15% week-over-week, amplifying marketing yield without increasing budget.

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Craft-to-cocktail brand for a new distillery

Food & Beverage

Craft-to-cocktail brand for a new distillery

Chameleon builds Gate 11 Distillery's brand and craft-to-cocktail experience, helping it stand out in Chattanooga's craft spirits scene.

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eCommerce & eMail Recruiting

Consumer Goods (CPG)

eCommerce & eMail Recruiting

Chameleon recruits the eCommerce and CRM leaders Combe needs to pivot from retail into direct-to-consumer.

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Distinct Branding Creation

Food & Beverage

Distinct Branding Creation

Created brand identity and positioning for celebrity coffee venture, launching in LA and Las Vegas retail and hotel channels.

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Mielle Organics GA4 migration + affiliate pivot

Consumer Goods (CPG)

Mielle Organics GA4 migration + affiliate pivot

On the cusp of an acquisition, Mielle Organics confronted a trifecta of digital challenges.

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Bergdorf Goodman holiday affiliate rescue

Retail & eCommerce

Bergdorf Goodman holiday affiliate rescue

Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.

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Data Driven Marketing

Consumer Goods (CPG)

Data Driven Marketing

A private data warehouse and analytics drive 45% year-over-year revenue growth for NEST New York.

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Product Sales on Third-Party Marketplace

Food & Beverage

Product Sales on Third-Party Marketplace

Listing, content, and ads put Head Country on track for 70% year-over-year marketplace growth.

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Brand awareness for an AI marketing platform

Technology & Software

Brand awareness for an AI marketing platform

Multi-channel strategy drove 80% traffic increase, 181% direct user growth, and $85K media value for AI platform.

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Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

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Rejuvenating Marketing

Human & Personal Services

Rejuvenating Marketing

Marketing leadership and a go-to-market plan launch Sage + Sound as a standout New York wellness space.

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Local SEO for eCommerce & Retail

Healthcare & Life Sciences

Local SEO for eCommerce & Retail

Dual local and ecommerce SEO drives Sage + Sound a 60% visit lift and 90% ecommerce revenue jump.

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Nurturing Growth: The Tubby Todd Transformation

Consumer Goods (CPG)

Nurturing Growth: The Tubby Todd Transformation

Tubby Todd, PE backed by Nexphase, growing brand in the baby care niche, faced a pivotal juncture in their growth trajectory.

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Skincare Creative Leader Recruiting

Consumer Goods (CPG)

Skincare Creative Leader Recruiting

Chameleon recruits SpoiledChild a creative director and team for its NYC out-of-home launch.

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Leadership To Execution

Financial Services

Leadership To Execution

Marketing automation and personalization drive a 200% Black Friday spike in Snap Finance applications.

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Orlando Health CMS migration strategy

Healthcare & Life Sciences

Orlando Health CMS migration strategy

Migration roadmap from Sitecore to Builder.io cut operational costs by 80% and eliminated customer experience debt.

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Media Outreach

Consumer Goods (CPG)

Media Outreach

PR outreach lands Sh t That I Knit in top gift guides and outlets from Fast Company to Forbes.

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BryteBridge email deliverability rescue

Professional Services

BryteBridge email deliverability rescue

BryteBridge’s cold email strategy was failing.

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Stellar Cyber's RSA media strategy

Technology & Software

Stellar Cyber's RSA media strategy

Stellar Cyber had fired four PR agencies in three years.

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pH-D brand overhaul + AI-enabled campaign scale

Consumer Goods (CPG)

pH-D brand overhaul + AI-enabled campaign scale

Full rebrand, AI content systems, and Raise Your Vagina IQ™ campaign cut draft time 67% and tripled weekly asset output.

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ASICS East Coast marketing leadership build

Consumer Goods (CPG)

ASICS East Coast marketing leadership build

A confidential search quietly builds ASICS a new East Coast marketing leadership team of five senior leaders.

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Bright Power energy consulting media strategy

Environmental & Sustainability

Bright Power energy consulting media strategy

Bright Power, a leader in energy and water management consulting, helps decarbonize buildings by reducing their energy and water consumption.

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5-brand ESP migration for Parts Town

Retail & eCommerce

5-brand ESP migration for Parts Town

Migrated five consumer brands from Mailchimp to Klaviyo ahead of schedule, launching before Black Friday peak season.

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Digital Transition and Training

Retail & eCommerce

Digital Transition and Training

The Saadia Group, with a vision for legacy brands, acquired New York & Company and Lord & Taylor.

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B2B and B2C Marketing

Financial Services

B2B and B2C Marketing

Chameleon fills leadership gaps and rebuilds Snap Finance's B2B and B2C marketing post-pandemic.

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An in-house agency for a heritage handbag brand

Consumer Goods (CPG)

An in-house agency for a heritage handbag brand

Chameleon recruits the team behind Vera Bradley's shift to an in-house agency model since 2019.

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Paid media lifting clinic bookings 38%

Healthcare & Life Sciences

Paid media lifting clinic bookings 38%

A paid media overhaul grows Oula's patient bookings 38% while cutting cost per booking 12%.

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Delivering a Comprehensive Brand Identity for Files.com

Technology & Software

Delivering a Comprehensive Brand Identity for Files.com

Action Verb reached out with a unique challenge on hand.

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Industrial Marketing Leader

Manufacturing & Industrial

Industrial Marketing Leader

ImpactCSS, an industrial investment group, aimed to enhance their portfolio promotion and market position amidst fierce competition.

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Combe's first D2C eCommerce team hires

Consumer Goods (CPG)

Combe's first D2C eCommerce team hires

Chameleon recruits Combe's first eCommerce and CRM leaders for its retail-to-D2C pivot, despite a tough talent market.

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Agile Performance Marketing

Retail & eCommerce

Agile Performance Marketing

Neiman Marcus, a titan in luxury retail, faced a conundrum.

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Empowering Digital Essence

Technology & Software

Empowering Digital Essence

Chameleon Collective gives Files.com a brand soul, built on the idea that files are things that matter.

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B2B Marketing Recruitment

Technology & Software

B2B Marketing Recruitment

Chameleon recruits Graphite's first B2B Director of Marketing, then two more hires, to scale its Fortune 500 marketplace.

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Pre-acquisition marketing strategy for RFE

Private Equity Portfolio Operations

Pre-acquisition marketing strategy for RFE

RFE Investments was evaluating the acquisition of a Mosquito Squad franchisee operating in 26 Northeast territories.

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Wind River Tiny Homes

Construction & Infrastructure

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

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Seven sales leaders for a data marketing firm

Technology & Software

Seven sales leaders for a data marketing firm

Filled 7 executive SaaS sales roles in weeks with 100% retention, becoming SRAX's preferred recruitment partner.

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Messaging Update for Launch

Consumer Goods (CPG)

Messaging Update for Launch

Rewrote taglines, headlines, and web copy in weeks to meet Target vendor guidelines and successfully launch Bradshaw's eco-friendly product.

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Novidea brand voice & digital revitalization

Technology & Software

Novidea brand voice & digital revitalization

Discovery sessions sharpen Novidea's brand voice into fresh website content and a corporate video.

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Media Strategy

Advertising & Communications

Media Strategy

Chameleon places PMI's advocacy message in outlets that previously resisted tobacco advertisers.

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Strategic Team Revitalization

Retail & eCommerce

Strategic Team Revitalization

Chameleon fills six eCommerce and marketing roles to rebuild The Kooples' team during a rebrand.

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Security & Compliance Transformation

Technology, Information and Internet

Security & Compliance Transformation

Fractional leadership that engineered a security framework built to win enterprise client trust.

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From Dialect to Distillation: Reframing Rum Through Culture

Wine & Spirits

From Dialect to Distillation: Reframing Rum Through Culture

A culturally literate rum brand engineered to outgrow nostalgia and scale confidently across a house of expressions.

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Email Marketing Revamp

Consumer Goods (CPG)

Email Marketing Revamp

In the dynamic digital age, email marketing stands as one of the most potent channels for brands to connect, communicate, and convert.

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Digital Potential Post-Bankruptcy

Retail & eCommerce

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

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Paid Search & Paid Social

Consumer Goods (CPG)

Paid Search & Paid Social

A paid search and social rebuild delivers NEST New York a 6X blended return on ad spend.

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Scaling Smarter: Unlocking Growth

E-Commerce

Scaling Smarter: Unlocking Growth

Just Food for Dogs had strong local wins. Our embedded leaders built a proven scaling playbook so their team could expand with confidence.

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Branding Relaunch

Manufacturing & Industrial

Branding Relaunch

Full brand identity, messaging, and go-to-market assets launched Tune as a compelling player in commercial cannabis lighting in under three months.

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Strategic Growth Blueprint

Technology & Software

Strategic Growth Blueprint

Chameleon Collective builds AccuWeather's B2B group a clear roadmap to accelerate growth after pandemic-shaken markets.

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ID Label "Order-To-Cash (O2C) Process Optimization

Professional Services

ID Label "Order-To-Cash (O2C) Process Optimization

The client faced significant inefficiencies in their Order-To-Cash (O2C) process, leading to delayed invoicing and payment collection.

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Growth marketing overhaul for Adtalem

Education & Training

Growth marketing overhaul for Adtalem

A leading for-profit education company was at risk of stagnation.

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Brand Strategy  Revolution

Fashion & Apparel

Brand Strategy Revolution

How Chameleon Collective engineered a digital brand experience worthy of Stantt's revolutionary fit.

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VP of Digital Marketing for American Bedding

Manufacturing & Industrial

VP of Digital Marketing for American Bedding

American Bedding Manufacturers had skyrocketed in growth, multiplying profits tenfold and attracting private equity investment.

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360º Brand Design

Food & Beverage

360º Brand Design

Serial entrepreneur Warren Struhl envisioned licorice as a premium, gift-worthy product - a far cry from its usual commodity status.

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Digital Marketing

Consumer Goods (CPG)

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

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Backyard Discovery SEO & Amazon optimization

Consumer Goods (CPG)

Backyard Discovery SEO & Amazon optimization

Our client, a significant player in e-commerce, was aiming to significantly grow their business.

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Amazon strategy for an outdoor play brand

Consumer Goods (CPG)

Amazon strategy for an outdoor play brand

Drove 950% Amazon sales growth in one year through hyper-targeted keyword strategy and optimized paid campaigns.

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Big Swing Set Project

Consumer Goods (CPG)

Big Swing Set Project

Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.

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Digital Transformation

Retail & eCommerce

Digital Transformation

Robert Graham needed a swift yet robust transformation of their e-commerce and digital marketing operations ahead of the crucial holiday code-freeze.

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eCommerce Marketing

Consumer Goods (CPG)

eCommerce Marketing

Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy.

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95%+ qualified leads for a packaging printer

Manufacturing & Industrial

95%+ qualified leads for a packaging printer

Belmark, a leader in label and packaging manufacturing since 1977, had a goal of driving more qualified leads to their inbound sales team.

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Email Strategy Overhaul

Human & Personal Services

Email Strategy Overhaul

Chameleon rebuilds Blink Fitness's email program and sender reputation, lifting lead conversion 900%+ and reaching 98% inbox placement.

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Successful Digital Revitalization

Technology & Software

Successful Digital Revitalization

In the modern digital landscape, a website's design and functionality speak volumes about a company's commitment to its customers.

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Website optimization for a premium golf club maker

Consumer Goods (CPG)

Website optimization for a premium golf club maker

PXG, a burgeoning B2C brand, found itself grappling with a multitude of digital dilemmas.

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VP of eCommerce placed at a premium menswear brand

Consumer Goods (CPG)

VP of eCommerce placed at a premium menswear brand

Robert Graham, a luxury lifestyle brand, had built a robust eCommerce business.

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Francesca's Business Transformation

Retail & eCommerce

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

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Sales enablement redesign for Captive Resources

Financial Services

Sales enablement redesign for Captive Resources

A modular deck and messaging framework that helped brokers confidently pitch a complex group captive insurance model.

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Social media marketing for a DIY auto-body brand

Financial Services

Social media marketing for a DIY auto-body brand

As we set the stage for Carputty's grand debut, aiming to reframe the auto lending industry, we were met with a multifaceted challenge.

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Interim marketing lead for a tech firm's pipeline

Chemicals & Materials

Interim marketing lead for a tech firm's pipeline

Chameleon's interim marketing leader refreshes CHASM's strategy and runs multi-channel campaigns that lift inbound leads.

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Website Design & Mobile App

Financial Services

Website Design & Mobile App

A new logo, app, and responsive website position Motion as modern, tech-forward auto insurance.

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From Old Hall  to New Spirit: Building an Intentional Agave

Wine & Spirits

From Old Hall to New Spirit: Building an Intentional Agave

An agave brand engineered from place and process, proving intention beats imitation in a crowded category.

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CON-CRET Creatine Year 3 innovation pipeline

Consumer Goods (CPG)

CON-CRET Creatine Year 3 innovation pipeline

Our client, a performance supplement brand, had a clear product roadmap—until Year 3.

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Fractional creative lead for a stethoscope maker

Healthcare & Life Sciences

Fractional creative lead for a stethoscope maker

Multi-channel campaigns and streamlined creative processes elevated brand visibility and secured Warner Bros product placement.

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Interim CMO for a flash-LiDAR sensor maker

Automotive & Mobility

Interim CMO for a flash-LiDAR sensor maker

Sense Photonics, a leading LiDAR company, developed breakthrough sensors for industrial applications.

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B2C Commerce

Consumer Goods (CPG)

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

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Sales and marketing leaders for a styling service

Retail & eCommerce

Sales and marketing leaders for a styling service

DailyLook, a rising star in the subscription box industry, was in rapid growth mode when we started working with them.

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Elevating Brand Elegance

Consumer Goods (CPG)

Elevating Brand Elegance

New brand voice and visual system drove record-breaking sales days and all-time high content engagement.

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Identity and packaging for a fine-jewelry brand

Manufacturing & Industrial

Identity and packaging for a fine-jewelry brand

Full brand identity, packaging, and go-to-market strategy launched Tune from startup to compelling market presence in under three months.

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Five senior marketing hires for Valesco PE

Private Equity Portfolio Operations

Five senior marketing hires for Valesco PE

Embedded recruiter placed five senior marketing leaders across portfolio companies, becoming the firm's trusted go-to partner.

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Asset and Brand Articulation

Retail & eCommerce

Asset and Brand Articulation

Chameleon gives Walt Grace Vintage a unified brand voice across search, social, and email.

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Built for the Work: Crafting an Industrial Spirits Brand wit

Wine & Spirits

Built for the Work: Crafting an Industrial Spirits Brand wit

A spirit built for grit and precision, engineered to earn credibility without a heritage story to lean on.

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Fractional CMO for an AI companion-robot maker

Technology & Software

Fractional CMO for an AI companion-robot maker

Our client faced a pressing challenge: Reduce their CAC in preparation for their first-ever holiday selling season.

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Search Engine Optimization

Wholesale & Distribution

Search Engine Optimization

Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.

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Redefining Brand Identity

Retail & eCommerce

Redefining Brand Identity

In the world of fashion, reputation is everything.

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Brand Identity & Marketing

Healthcare & Life Sciences

Brand Identity & Marketing

Brand workshops give LabCentral clear positioning, refreshed impact reports, and a redesigned website.

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Interim Marketing Director

Consumer Goods (CPG)

Interim Marketing Director

Launched consumer-focused website, brand awareness event, and Amazon presence in six months, establishing direct customer relationships.

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E-Commerce Manager Placement

Retail & eCommerce

E-Commerce Manager Placement

Chameleon places an eCommerce manager to cover maternity leave and elevate ATM and Derek Lam 10 Crosby.

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Direct-to-Consumer (DTC) Team Recruiting

Manufacturing & Industrial

Direct-to-Consumer (DTC) Team Recruiting

Chameleon recruits a Head of Growth to build Santa Cruz Nutritionals' direct-to-consumer team.

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Content Strategy Innovation

Media

Content Strategy Innovation

Chameleon strategizes and readies PupRight, a standalone pet-media brand for smart-collar maker Fi, projected to break even by year two.

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Product Marketing Director for Bandolier

Consumer Goods (CPG)

Product Marketing Director for Bandolier

Bandolier, a stylish and functional accessories brand, was seeking a Product Marketing Director to lead go-to-market strategy and product launches.

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Interim Leadership & New eCommerce Platform

Retail & eCommerce

Interim Leadership & New eCommerce Platform

Stabilized a failing platform, fixed critical defects in one month, and delivered a digital roadmap that drove online revenues beyond expectations.

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Interim E-commerce Leadership

Consumer Goods (CPG)

Interim E-commerce Leadership

An interim SVP of eCommerce builds John Hardy's digital team and DTC roadmap.

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One brand voice for a training company

Education & Training

One brand voice for a training company

Axcel Learning, emerging as a new vertical within a $4B PE powerhouse, faced the challenge of sculpting a distinct brand identity.

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Insights Led Brand Strategy

Consumer Goods (CPG)

Insights Led Brand Strategy

Chameleon unifies G-Form's brand around one mindset, perseverance, across bikers, athletes, and everyone who wears its protective gear.

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Home Tax Solutions seasonal acquisition overhaul

Financial Services

Home Tax Solutions seasonal acquisition overhaul

Chameleon overhauls Home Tax Solutions' SEM and paid social, lifting closed loans 83% and cutting CPA 8% year over year.

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ADA Compliant Web Development

Education & Training

ADA Compliant Web Development

Systematic remediation brought all charter school websites to full ADA compliance with ongoing maintenance and validation.

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Herewith senior-care app brand & launch strategy

Healthcare & Life Sciences

Herewith senior-care app brand & launch strategy

Chameleon refines Herewith's brand manifesto and strategy so the senior-care app stands out at launch.

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Turbo charging growth: - Franchise Marketing

Human & Personal Services

Turbo charging growth: - Franchise Marketing

Chameleon rebuilds Blink Fitness's franchise marketing, lifting new enrollments 20% and cutting cost per enrollment 90% in under a month.

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Hyatt post-acquisition talent strategy

Travel & Hospitality

Hyatt post-acquisition talent strategy

Hyatt’s acquisition of Apple Leisure Group triggered rapid growth and organizational change.

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Transforming Incrediwear’s E-Commerce Profitability

Consumer Goods (CPG)

Transforming Incrediwear’s E-Commerce Profitability

Incrediwear, an e-commerce brand, was losing money in its highest-revenue channel.

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Crafting Connection: Janine & Jack's Email Evolution

Retail & eCommerce

Crafting Connection: Janine & Jack's Email Evolution

Janine & Jack, a premium children's clothing brand, faced multifaceted hurdles in their digital email marketing endeavors.

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Systems integration for virtual obesity care

Healthcare & Life Sciences

Systems integration for virtual obesity care

Intellihealth, a formidable player in the medical obesity treatment space, had recently broadened its horizon.

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Breeze Business Transformation

Transportation & Logistics

Breeze Business Transformation

Chameleon embeds an interim guest-experience team at Breeze Airways, building its design system and lifting NPS and conversion.

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170+ media hits for a cybersecurity relaunch

Technology & Software

170+ media hits for a cybersecurity relaunch

Chameleon Collective runs PR for Allure Security's relaunch, landing coverage in Forbes, USA Today, and more.

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Interim Leadership & Digital Channel Execution

Consumer Goods (CPG)

Interim Leadership & Digital Channel Execution

Built digital team, roadmap, and growth model to transition luxury jewelry brand from wholesale to DTC eCommerce.

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Branding Identity Transformation

Consumer Goods (CPG)

Branding Identity Transformation

A refreshed brand identity blends Mary Louise Cosmetics' heritage rituals with modern, youthful appeal.

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Hiring an agency's leadership team

Design & Creative Services

Hiring an agency's leadership team

Chameleon staffs design agency Freshmade with four hires, freeing its founders to grow, with one hire now a Partner.

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Engineered AI, Contact Center, Security, and Data Management

Higher Education

Engineered AI, Contact Center, Security, and Data Management

Interim technology leadership that engineered lasting security, agility, and cost efficiency for RNL.

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Scaling Amazon Sales Growth

Wellness & Fitness

Scaling Amazon Sales Growth

A sharper Amazon strategy delivered double-digit growth and put Love Wellness back on plan.

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Curl Vision salon website & conversion funnel

Human & Personal Services

Curl Vision salon website & conversion funnel

Chameleon builds Curl Vision a focused website that showcases its under-an-hour curly-hair cuts and converts visitors into clients.

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Strategic Growth Marketing

Human & Personal Services

Strategic Growth Marketing

Chameleon runs as Blink Fitness's in-house creative agency from 2019 to 2021, cutting customer acquisition costs 49% and staffing 41%.

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Social media director for a value fashion retailer

Retail & eCommerce

Social media director for a value fashion retailer

Chameleon finds Rainbow Shops an Associate Social Media Director who fits both the role and the culture.

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SEO program for an identity security leader

Technology & Software

SEO program for an identity security leader

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

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Recruiting an eCommerce Director

Retail & eCommerce

Recruiting an eCommerce Director

Sourced and placed a P&L-ready leader from 83+ candidates to sustain the brand's rapid digital growth.

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Design Decoded: Tailoring a Brand's True Stature

Retail & eCommerce

Design Decoded: Tailoring a Brand's True Stature

Chameleon reinvents DXL's brand around the big-and-tall shopper, landing the tagline Wear What You Want.

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Revamp Online Customer Acquisition

Retail & eCommerce

Revamp Online Customer Acquisition

A paid media overhaul doubles True Religion's e-commerce revenue and lifts ROAS 75% after bankruptcy.

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Website Transformation

Consumer Goods (CPG)

Website Transformation

Chameleon streamlines Samuel Hubbard's web process and redesigns the site around the user journey.

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Brand Strategy

Consumer Goods (CPG)

Brand Strategy

In the intricate world of customized men's apparel, Stantt aimed to excel by offering consumers the perfect fit.

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Crafting a Messaging Brand

Technology & Software

Crafting a Messaging Brand

A cheeky Gen Z rebrand gives Sunbird Messaging a landing page that converts at 50% on debut.

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Sunbird Messaging - Community Growth Takeoff

Technology & Software

Sunbird Messaging - Community Growth Takeoff

Sunbird, a budding Android messaging app, aimed to revolutionize mobile messaging for Gen Z and Millennials.

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Consulting and Recruiting

Retail & eCommerce

Consulting and Recruiting

Org design and a ten-week search land Shopworn an e-commerce leader and a path to break even.

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Swerve Fitness brand & digital relaunch

Human & Personal Services

Swerve Fitness brand & digital relaunch

Chameleon shapes Swerve Fitness's brand and website around its team-based live-streamed cycling model.

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Strategic Talent Acquisition

Technology & Software

Strategic Talent Acquisition

Chameleon places a VP of Sales and Head of Marketing to ready SwipeClock for product launches.

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Verishop merchandising & creative leadership

Retail & eCommerce

Verishop merchandising & creative leadership

Chameleon staffs Verishop's merchandising and creative leadership ahead of its June 2019 launch.

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Marketing hire for a veterinary practice group

Healthcare & Life Sciences

Marketing hire for a veterinary practice group

Interim leadership built VIP's in-house marketing function, scaling social followers 10–18× and delivering 43 design projects across 38 practices in

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Printing Services PR Campaign

Advertising & Communications

Printing Services PR Campaign

Earned 170M media impressions and drove 161K visitors to the site through pop-up events celebrating small businesses.

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Design leadership hires for Cypress.io

Technology & Software

Design leadership hires for Cypress.io

As Cypress grew, its product and brand began to outpace its design structure.

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Pre-Launch Campaign

Financial Services

Pre-Launch Campaign

A viral, ban-proof acquisition campaign hits 200% of Voyager's pre-launch waitlist target.

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Key Roles Recruitment

Consumer Goods (CPG)

Key Roles Recruitment

Mielle Organics, positioned at an inflection point of growth, received an investment from a PE firm to fuel their expansion ambitions.

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Recruiting Social Media Manager

Manufacturing & Industrial

Recruiting Social Media Manager

T-H Marine, a renowned name in its industry, stood at a crossroads.

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Digital Revamp

Human & Personal Services

Digital Revamp

Chameleon resets Blink Fitness's creative and paid media, then sustains members with daily live content through the 2020 lockdown.

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Comprehensive Website Overhaul

Construction & Infrastructure

Comprehensive Website Overhaul

Wind River Tiny Homes had carved a niche in the burgeoning tiny home market.

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Robust Growth Marketing.

Construction & Infrastructure

Robust Growth Marketing.

After six years of consistent growth, Wind River Tiny Homes garnered the attention and investment of significant stakeholders.

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Website Creation

Entertainment & Sports

Website Creation

Revamped digital presence drove remarkable uptick in user engagement and significant surge in traffic.

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Cannabis Dispensary Software Launch

Technology & Software

Cannabis Dispensary Software Launch

Chameleon brands and launches ezGreen's compliant cannabis POS, building a B2B site and go-to-market for dispensary owners.

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Interim franchise VP, 80% lower lead costs

Human & Personal Services

Interim franchise VP, 80% lower lead costs

Blink Fitness Centers were grappling with the challenge of underperforming franchise locations when compared to their corporate-owned counterparts.

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Adtalem Media Agency Search

Education & Training

Adtalem Media Agency Search

Chameleon Collective unifies Adtalem's fragmented marketing into one brand strategy and media plan to reach more students.

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Brand Revival

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

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B2B marketing that shortened a 5-year sales cycle

Financial Services

B2B marketing that shortened a 5-year sales cycle

CO-OP Financial Services, a financial services and technology firm operating the largest ATM network in the US, faced numerous obstacles.

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Interim CTO for a higher-education services leader

Technology & Software

Interim CTO for a higher-education services leader

Technology restructuring and digital transformation roadmap delivered greater efficiency, cloud modernization, and compliance for the higher-ed

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Revitalizing Digital Infrastructure

Retail & eCommerce

Revitalizing Digital Infrastructure

Chameleon migrates Genuine Replacement Parts off legacy infrastructure to AWS, stabilizing the site and speeding it up.

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Local SEO lifting a law firm's traffic 60%

Professional Services

Local SEO lifting a law firm's traffic 60%

Local SEO across seven California cities lifts Matern Law Group's organic visits by over 60%.

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CEO search for a baby brand, done in 8 weeks

Consumer Goods (CPG)

CEO search for a baby brand, done in 8 weeks

Chameleon places a new Solly Baby CEO in eight weeks, bridging the PE firm and the brand's owners.

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Retail Industry White Paper

Entertainment & Sports

Retail Industry White Paper

Chameleon designs and launches CommerceNext's Oracle-sponsored eCommerce benchmarking study, earning coverage in 25+ media outlets.

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Growth marketing, 151% higher skincare ROAS

Consumer Goods (CPG)

Growth marketing, 151% higher skincare ROAS

Skyn ICELAND, an online beauty retailer, experienced a decline in their direct-to-consumer (D2C) revenue for 2019.

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CMS migration strategy for Hackensack Meridian

Healthcare & Life Sciences

CMS migration strategy for Hackensack Meridian

Hackensack Meridian Health has been using Sitecore since 2019 to power it's consumer facing websites and it's employee intranet.

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Email Development and Migration

Entertainment & Sports

Email Development and Migration

Chameleon builds and migrates The Sculpt Society's email templates across Klaviyo, Shopify, and Iterable.

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Marketing Strategy, Content Strategy, CRM Support

Entertainment & Sports

Marketing Strategy, Content Strategy, CRM Support

Unified a PE-backed house of brands, achieving 100% MoM MQL growth and $500K in annual conversions through integrated marketing and HubSpot.

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Company Website Revamped

Retail & eCommerce

Company Website Revamped

A rebuilt site with custom modules makes exploring and buying Marla Aaron's jewelry effortless.

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The LOVE Wellness Revamp: From Clarity to Execution

Consumer Goods (CPG)

The LOVE Wellness Revamp: From Clarity to Execution

With fresh leadership through a new CEO, LOVE Wellness was poised for growth, yearning to elevate its women's wellness brand.

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Repositioning a sewing and crafts supplier

Consumer Goods (CPG)

Repositioning a sewing and crafts supplier

Research repositions Tacony from a traditional supplier to a conduit for creativity for new makers.

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SaaS Solution Brand Identity and Marketing Collateral

Technology & Software

SaaS Solution Brand Identity and Marketing Collateral

Empowered Buildings, a new SaaS and engineering company, faced a daunting challenge: launching their brand in a crowded and competitive market.

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Marketing Data Optimization

Human & Personal Services

Marketing Data Optimization

Chameleon consolidates Blink Fitness's scattered marketing data into one on-demand dashboard, cutting reporting hours and analytics costs.

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Revamped Digital Experience

Retail & eCommerce

Revamped Digital Experience

Revamped code and hero functionality to improve product display, boosting user engagement and trust across digital touchpoints.

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Blink Fitness in-house creative agency

Human & Personal Services

Blink Fitness in-house creative agency

Chameleon Collective builds Blink Fitness an agile in-house creative agency that grows brand awareness on a fraction of rivals' budgets.

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Orlando Health Martech Modernization

Healthcare & Life Sciences

Orlando Health Martech Modernization

Orlando Health's 12-year-old martech (Sitecore, built 2014) was cumbersome and accumulated technical debt.

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Creative Director for a Hospitality Group's Spirits Launch

Hospitality

Creative Director for a Hospitality Group's Spirits Launch

Turned three custom spirits into a branded storytelling engine for A. Marshall Hospitality's dining destinations.

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SEO-powered organic growth strategy for Current

Financial Services

SEO-powered organic growth strategy for Current

Built a content channel driving 20,000+ monthly visitors, reducing customer acquisition costs for the financial services app.

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Transforming a Collection of Whiskeys into an Ongoing Series

Wine & Spirits

Transforming a Collection of Whiskeys into an Ongoing Series

Gate 11 Chronicles turns every whiskey release into a chapter, giving one distillery's stories a platform built to outlast any single

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Three Hearts Rum: The Brand Behind the Bottle

Wine & Spirits

Three Hearts Rum: The Brand Behind the Bottle

A fractional CMO built Three Hearts Rum's brand, website, and email strategy from scratch, growing subscribers with zero paid media.

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Implementing Marketing Automation

Technology & Software

Implementing Marketing Automation

Marketing automation strategy and Salesforce integration enabled efficient lead management for team and enterprise offerings.

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Sourcing a Game-Changing Head of Marketing for SALT

Technology & Software

Sourcing a Game-Changing Head of Marketing for SALT

SALT, a Series B API startup, needed a Head of Marketing to lead global teams across the U.S., India, and Israel.

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Data Analytics

Human & Personal Services

Data Analytics

Chameleon rebuilds Blink Fitness's data analytics after two analysts depart, embedding regular reporting into leadership decisions.

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Snap Finance digital transformation & ABM

Financial Services

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

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Amazon strategist hire for Bose

Consumer Goods (CPG)

Amazon strategist hire for Bose

Bose needed a rare hire: a strategist with deep consumer marketing skills and Amazon expertise.

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Brand overhaul ahead of a $179M PE investment

Technology & Software

Brand overhaul ahead of a $179M PE investment

Harmonized fragmented identities across acquisitions, leading to a $179M private equity investment.

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Empowered Buildings brand identity & sales deck

Technology & Software

Empowered Buildings brand identity & sales deck

Launched a SaaS company with full visual identity, voice and tone, and a sales deck that differentiated them in a crowded marketplace.

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Sourcing Brilliance for The Natural Diamond Council

Consumer Goods (CPG)

Sourcing Brilliance for The Natural Diamond Council

Chameleon places a luxury-fluent, data-driven marketer to scale the Natural Diamond Council's performance marketing.

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1,400 leads a quarter for a PT software firm

Technology & Software

1,400 leads a quarter for a PT software firm

A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.

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Crafting Growth: Baobab's Strategic Executive Placement

Consumer Goods (CPG)

Crafting Growth: Baobab's Strategic Executive Placement

Placed a seasoned luxury executive to scale U.S. wholesale, build foundational processes, and expand market reach.

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Merging two software sites without losing SEO

Technology & Software

Merging two software sites without losing SEO

An SEO and redirect plan merges Trackforce and Valiant into one site without losing organic traffic.

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Art Director hire for US Auto Parts rebrand

Retail & eCommerce

Art Director hire for US Auto Parts rebrand

Chameleon places US Auto Parts an art director in under four weeks from 150+ candidates.

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Digital Product Design

Financial Services

Digital Product Design

Chameleon designs Voyager's native iOS app to make crypto trading intuitive for online investors.

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Building a Digital Marketing Presence

Technology & Software

Building a Digital Marketing Presence

Chameleon builds Flow.io's website and content program, growing overall traffic 48% and organic traffic 84%.

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Two eCommerce director hires for a skincare brand

Consumer Goods (CPG)

Two eCommerce director hires for a skincare brand

Chameleon places eCommerce directors for Algenist and Type A, hitting Algenist's peak-season deadline.

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Embedded recruiting for Clearhaven Partners

Private Equity Portfolio Operations

Embedded recruiting for Clearhaven Partners

Clearhaven Partners, a respected private equity firm, needed high-performing marketing leaders across their diverse portfolio.

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T-H Marine Business Transformation

Manufacturing & Industrial

T-H Marine Business Transformation

A three-year eCommerce transformation drives T-H Marine to the fastest PE exit in the firm's history.

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Herewith senior-care app brand launch

Technology & Software

Herewith senior-care app brand launch

Chameleon's interim CMO builds Herewith's marketing from scratch and steers the senior-care app's brand launch.

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PR Transformation Journey

Private Equity Portfolio Operations

PR Transformation Journey

A PR launch earns Snow Peak Capital 22 articles and 50 million impressions for its first acquisition.

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In-house agency build for BCBST

Healthcare & Life Sciences

In-house agency build for BCBST

Tavis Salazar builds BlueCross BlueShield of Tennessee's in-house agency, delivering 4,000+ projects and saving over $10M in a year.

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Marketing Leader Mentorship

Consumer Goods (CPG)

Marketing Leader Mentorship

Intensive coaching grows Vera Bradley's new digital leader into a director and reverses online decline.

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Alta’s Smarter Scale-Up: Fix First, Brand Later

Human & Personal Services

Alta’s Smarter Scale-Up: Fix First, Brand Later

Alta Pest Control had grown fast—mostly through door-to-door sales, acquisitions, and bottom-funnel marketing.

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Scalable acquisition engine for Under Luna

Consumer Goods (CPG)

Scalable acquisition engine for Under Luna

Under Luna had loyal customers and strong retention.

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AI, Call Center, CDP, CRM and Cloud Migration

Financial Services

AI, Call Center, CDP, CRM and Cloud Migration

Interim leadership that engineered a scalable, omnichannel platform and $2M in savings ahead of AMS's sale.

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Winning at the Shelf: pH-D’s Consumer-Driven Strategy

Consumer Goods (CPG)

Winning at the Shelf: pH-D’s Consumer-Driven Strategy

pH-D Feminine Health revolutionized the market by introducing the first Boric Acid product for women's vaginal health, quickly becoming the #1 seller.

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Merger Technology Integration & M&A Transformation

Digital Marketing

Merger Technology Integration & M&A Transformation

Fractional leadership that engineered a seamless post-merger integration across 2,500+ locations.

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CEO Advisor & Executive Strategy Consultant

Live Events & Entertainment

CEO Advisor & Executive Strategy Consultant

Executive advisory that engineered new market expansion and a scalable growth strategy for HUSHconcerts.

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Absinthe, Reimagined: Restoring Ritual and Relevance with In

Wine & Spirits

Absinthe, Reimagined: Restoring Ritual and Relevance with In

A once-misunderstood spirit reengineered into a ritual worth believing in, now a cornerstone of Gate Eleven's evolving house of brands.

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Compliant user acquisition for BigToken

Advertising & Communications

Compliant user acquisition for BigToken

Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.

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Amplifying Blink's Digital Creative Voice

Human & Personal Services

Amplifying Blink's Digital Creative Voice

Chameleon provides interim art direction for Blink Fitness, keeping email and social campaigns on brand and ADA-compliant for four months.

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CMO of eCommerce and Marketing for Top Skincare

Consumer Goods (CPG)

CMO of eCommerce and Marketing for Top Skincare

Anthony, a male skincare brand with a 20-year legacy, was poised to pivot to a digital-first strategy.

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Elevating E-Commerce: The Encompass Transformation

Retail & eCommerce

Elevating E-Commerce: The Encompass Transformation

Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.

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Shopify Website

Retail & eCommerce

Shopify Website

Souler, an innovative startup, brings together a curated community of influencers, brands, and customers.

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Rebuilding eCommerce Order Communications

Retail & eCommerce

Rebuilding eCommerce Order Communications

Smith Optics ditched a $10K migration fee and built returns that refund in under 3 days, exchanges included.

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Enterprise Product & Technology Organizational Leadership

Retail Office Equipment

Enterprise Product & Technology Organizational Leadership

Interim executive leadership that engineered a modernized product organization and unlocked $5M in savings.

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Building the Negave Estates Investor Narrative

Wine & Spirits

Building the Negave Estates Investor Narrative

A sharp, unified investor narrative that made a first-of-its-kind desert spirit pitch-ready for capital and credible against the world's best.

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Creating a Unified Brand

Healthcare & Life Sciences

Creating a Unified Brand

LifeStance Health, a significant player in the mental health sector, approached us with a complex task.

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CRN, Consumer Marketing Leader Recruitment

Technology & Software

CRN, Consumer Marketing Leader Recruitment

SimpliSafe needed a top-tier consumer marketing leader to boost CRM strategy and customer retention.

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Optimizing Marketing Investments

Consumer Goods (CPG)

Optimizing Marketing Investments

Channel-by-channel optimization drives Honeylove to its most profitable year ever, beating pre-pandemic revenue.

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eCommerce Growth Strategy

Consumer Goods (CPG)

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

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SimpliSafe brand refresh and positioning

Technology & Software

SimpliSafe brand refresh and positioning

Chameleon recalibrates SimpliSafe's positioning into strategic brand pillars, guidelines, and a visual identity.

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Marketing automation for a real estate fund

Real Estate & Property

Marketing automation for a real estate fund

After losing its Marketo admin, Origin Investments gets training that cuts campaign time from days to hours.

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Unified Experience.  Endless Impact.

Education & Training

Unified Experience. Endless Impact.

Circle of Security International (COSI) had a mission rooted in connection—but their tech stack was doing the opposite.

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Digital Journey Optimization

Travel & Hospitality

Digital Journey Optimization

Chameleon audits Breeze Airways' booking funnel and mobile app, surfacing 100+ prioritized UX fixes to lift conversion.

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Beauty Industry Group executive placements

Consumer Goods (CPG)

Beauty Industry Group executive placements

Filled Brand President and Head of Influencer Marketing roles within an eight-week deadline to support rapid expansion.

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Holistic Marketing Strategy

Consumer Goods (CPG)

Holistic Marketing Strategy

Chameleon audits Country Meats end to end and maps a segmentation, content, UX, and email plan to restart growth.

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Data Driven Marketing & Media Performance

Consumer Goods (CPG)

Data Driven Marketing & Media Performance

Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.

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ERP Modernization and Enterprise Technology Assessment

Consumer Goods

ERP Modernization and Enterprise Technology Assessment

Independent assessment that engineered a de-risked roadmap for Durvet's ERP transformation.

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eCommerce rebuild from 40 to 3,500 products

Manufacturing & Industrial

eCommerce rebuild from 40 to 3,500 products

Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalog from under 40 to nearly 3,500.

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WordPress Website

Education & Training

WordPress Website

A rebuilt WordPress site and booking system make scheduling music lessons effortless.

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Amazon and eBay Strategy

Retail & eCommerce

Amazon and eBay Strategy

An Amazon audit finds 10 products behind half of TopDown's decline, then turns the trend around.

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SteadyIQ Income Passport messaging & website

Technology & Software

SteadyIQ Income Passport messaging & website

A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.

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Marketing & Advertising Recruiting

Advertising & Communications

Marketing & Advertising Recruiting

Chameleon recruits four account and design hires for Heller, matching skills and its work-life-balance culture.

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Digital Marketing & Ecommerce

Consumer Goods (CPG)

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

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Search Engine Optimization

Nonprofit & Social Impact

Search Engine Optimization

A 10-month SEO engagement lifts the Museum of Modern Art's focus-page views by 46%.

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eCommerce & SEO Leadership

Technology & Software

eCommerce & SEO Leadership

Chameleon places an interim eCommerce and SEO leader who steers Dashlane into enterprise security without losing its B2C base.

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Brand Campaign

Technology & Software

Brand Campaign

ARMCO's brand shifts to speak to the C-suite, reframing loan-QA software as high-value consulting.

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Smart diffuser launch for Ideal Living

Consumer Goods (CPG)

Smart diffuser launch for Ideal Living

A StoryBrand-led rebrand lifts Ideal Living's smart diffuser conversion rates by 225%.

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A new category for a healthcare data platform

Technology & Software

A new category for a healthcare data platform

A rebrand and new product category position Innovaccer as a leader in healthcare technology.

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Strategic Branding Roadmap

Manufacturing & Industrial

Strategic Branding Roadmap

Chameleon maps Cosmetic Solutions' addressable market and personas, building a branding roadmap to win high-value customers.

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SEO Transformation: Encompass's Organic Surge

Retail & eCommerce

SEO Transformation: Encompass's Organic Surge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands.

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Sunbird Messaging market entry & beta launch

Technology & Software

Sunbird Messaging market entry & beta launch

Brand identity, digital PR, and influencer strategy drove 60K+ beta waitlist sign-ups in under eight weeks for the messaging startup.

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Brand Identity & Platform

Financial Services

Brand Identity & Platform

Chameleon builds Voyager a brand that blends old-finance trust with fintech energy for crypto.

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Creative Director Leadership

Consumer Goods (CPG)

Creative Director Leadership

An interim creative director refreshes Samuel Hubbard's catalogues, site, and email, lifting revenue and AOV.

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Strategic Brand Awareness

Healthcare & Life Sciences

Strategic Brand Awareness

Research-driven repositioning makes Intuitive Health's dual ER and urgent care model resonate with patients.

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Marketing Strategy and Support

Retail & eCommerce

Marketing Strategy and Support

Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.

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Output Solutions in a Digital Marketplace

Financial Services

Output Solutions in a Digital Marketplace

Chameleon repositions FIS's print-and-mail unit for a digital-first CCM market, driving a rebrand to Customer Communications Solutions.

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Creating Brand Identity

Real Estate & Property

Creating Brand Identity

A research-led brand platform unifies SmartStop's identity across its online channels and 180+ locations.

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Zesty Paws multi-channel optimization

Consumer Goods (CPG)

Zesty Paws multi-channel optimization

A channel audit lifts Zesty Paws' paid social purchases 285% and triples ROAS in four months.

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The Malin coworking site rebuild

Real Estate & Property

The Malin coworking site rebuild

The Malin, a design-forward coworking brand, came to Chameleon Collective with a disconnect.

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Malin+Goetz email program rebuild

Consumer Goods (CPG)

Malin+Goetz email program rebuild

Chameleon rebuilds 40+ Malin + Goetz emails for mobile, brand consistency, and higher order value.

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Paid media lifting music-lesson leads 28%

Education & Training

Paid media lifting music-lesson leads 28%

After a disappointing agency stint, ArtistWorks rebuilds its Google, Facebook, and Instagram ads and lifts monthly leads 28%.

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Streamline Marketing Data

Human & Personal Services

Streamline Marketing Data

Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.

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Ag-tech GTM strategy for Fieldin

Agriculture & Natural Resources

Ag-tech GTM strategy for Fieldin

Chameleon builds segment-specific go-to-market for ag-tech pioneer Fieldin, landing a co-op deal that hit its Q1 targets.

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6-8x ROAS for a home decor retailer

Retail & eCommerce

6-8x ROAS for a home decor retailer

Chameleon rebuilds Decor Steals' paid media to win new customers, hitting 6-8 ROAS and up to 12 during launches.

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SaaS Marketing - Revitalizing an Industry Leader

Technology & Software

SaaS Marketing - Revitalizing an Industry Leader

SR had created the patient engagement solution sector, but had been losing share to new entrants for several years.

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Marketing & Strategy Mentorship

Manufacturing & Industrial

Marketing & Strategy Mentorship

Mentorship and a gap assessment turn Komatsu Mining's marketing into a self-sufficient in-house team.

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Director of E-Commerce Placement

Retail & eCommerce

Director of E-Commerce Placement

Chameleon places Tanya Taylor's eCommerce director in four weeks as it goes omnichannel.

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Amplified Fitness Leadership

Human & Personal Services

Amplified Fitness Leadership

Chameleon places Blink Fitness experts in national and local press, driving over 853 million earned-media impressions in 2023.

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Global talent acquisition for Hawk AI

Technology & Software

Global talent acquisition for Hawk AI

Recruited commercial, marketing, and technical roles across EU, US, and APAC, accelerating time-to-hire and building a scalable hiring framework.

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Sculpting Anova's Distinct Digital Identity

Healthcare & Life Sciences

Sculpting Anova's Distinct Digital Identity

Anova, a Canadian fertility clinic, gets a brand and website overhaul that lifts conversion and patient intake.

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Mapping Dojo's Data-Driven Destiny: A Design Expedition

Design & Creative Services

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Chameleon builds Dojo a distinct visual brand and sales assets that explain its real estate and workforce data insights.

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Translating Tech Talk into Tangible Triumphs

Technology & Software

Translating Tech Talk into Tangible Triumphs

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

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Sales & ABM leadership hires for Redgate Software

Technology & Software

Sales & ABM leadership hires for Redgate Software

Redgate Software had entered a critical growth phase.

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Rebranding Digital Presence

Technology & Software

Rebranding Digital Presence

Delivered a modern, fully responsive website with A-rated security, 90–100 scores in accessibility and SEO, and improved lead generation.

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Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

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Manage Risk, Maximize Profit

Technology & Software

Manage Risk, Maximize Profit

Repositioned Elliptic to resonate with financial executives, establishing it as the trusted platform for safe crypto transactions.

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30+ new customers a month for an insurer

Financial Services

30+ new customers a month for an insurer

A lean Google Ads launch drives Oyster 30+ new insurance customers a month on under $5K spend.

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Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

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Internal Agency Development: "Bugabootique"

Consumer Goods (CPG)

Internal Agency Development: "Bugabootique"

Chameleon stands up Bugabootique, Bugaboo's in-house creative studio of ten, in eight months.

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Parloa: Zero to 658 mentions in one quarter

Technology & Software

Parloa: Zero to 658 mentions in one quarter

Our client had no PR.

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Content Development

Technology & Software

Content Development

Professional writers translate Tangem's complex blockchain tech into clear, engaging brand content.

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Customer Journey Mapping

Consumer Goods (CPG)

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organization.

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Web Redesign

Technology & Software

Web Redesign

A WordPress rebuild gives Origina faster performance, multi-language support, and cleaner navigation.

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ADA & WCAG Digital Accessibility Assessment

Financial Services

ADA & WCAG Digital Accessibility Assessment

Independent assessment that engineered a clear path to ADA and WCAG compliance ahead of launch.

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Leadership Strategic Recruitment

Consumer Goods (CPG)

Leadership Strategic Recruitment

Chameleon rebuilds Byredo's North America leadership during its PUIG integration, placing a new CEO and senior marketing director.

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Strategic Talent Synergy

Consumer Goods (CPG)

Strategic Talent Synergy

Chameleon places the regional, e-retail, finance, and HR leaders driving Diptyque's North America growth.

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Series A readiness assessment for FlexiDAO

Technology & Software

Series A readiness assessment for FlexiDAO

Sales and marketing evaluation aligned commercial strategy with growth goals, reinforcing investor confidence ahead of funding.

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AI-powered lead gen engine for Cadis

Technology & Software

AI-powered lead gen engine for Cadis

Cadis needed to boost lead generation but faced poor-quality prospect data.

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Recruitment for International Operations

Retail & eCommerce

Recruitment for International Operations

Chameleon recruits Diesel's eCommerce operations manager and specialist in two weeks, steadying its global operations mid-transition.

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B2B & B2C Websites

Technology & Software

B2B & B2C Websites

In under six weeks, Chameleon builds Tangem's commerce and B2B sites and redesigns its crypto card.

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CRM team transformation at WorldRemit

Financial Services

CRM team transformation at WorldRemit

Turned around a struggling 8-person CRM team in 3 months, restoring trust and morale with zero attrition.

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Bugaboo digital transformation & eCommerce lift

Consumer Goods (CPG)

Bugaboo digital transformation & eCommerce lift

Bain Capital brings in a Chameleon interim leader to redefine Bugaboo's digital strategy and lift website revenue and conversion.

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Food Packaging Redesign

Food & Beverage

Food Packaging Redesign

A packaging and identity redesign gives Regal Springs' branded tilapia shelf presence to match its 90% share.

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Doubling organic traffic for an analytics platform

Technology & Software

Doubling organic traffic for an analytics platform

Amplitude's blog had stalled. An SEO-first content rebuild doubles organic traffic and adds 50,000 users a month.

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Robust Marketing Landscape

Education & Training

Robust Marketing Landscape

In a world dealing with a pandemic, ChairmanMe emerged as a beacon for women, offering them a unique blend of education and networking.

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Executive search for Gaudicore (acquired by Akamai)

Technology & Software

Executive search for Gaudicore (acquired by Akamai)

Gaudicore was a tremendous success story for us in Executive Search.

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New Market Development

Technology & Software

New Market Development

Redirected a SaaS publisher from low-yield ad targeting to a higher-value engagement module that unlocked new revenue while respecting privacy.

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Regal Springs premium tilapia rebrand

Food & Beverage

Regal Springs premium tilapia rebrand

Regal Springs, the dominating player in the premium Tilapia market, found itself at a crossroads.

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Transforming Email Strategy

Technology & Software

Transforming Email Strategy

Latest Greatest reaches nearly 60,000 subscribers and a 60% open rate, protecting Retention.com's deliverability.

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Transformative Website Revolution

Food & Beverage

Transformative Website Revolution

A redesigned site with a custom recipe module showcases Regal Springs' products in action.

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Confidential Talent Triumph

Consumer Goods (CPG)

Confidential Talent Triumph

AERIN needs a confidential replacement for its Head of eCommerce, with no disruption and a higher talent bar.

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Reshaping Communication Strategy

Financial Services

Reshaping Communication Strategy

Empathetic messaging positions Reframe Financial's long-term care insurance for GenX and Millennials.

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Customer Communications Management

Technology & Software

Customer Communications Management

A repositioning and sales enablement program turns Ricoh's CCM assessments into bigger deals.

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Creation of Independent Content Brand

Technology & Software

Creation of Independent Content Brand

Chameleon builds Latest Greatest, an AI-powered content brand that boosts Retention.com's email deliverability.

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Brand Identity and UX

Financial Services

Brand Identity and UX

User research shapes Staq's rebrand and UX for organic growth in financial services.

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