Retail & eCommerce

An E-Commerce Home For Adidas Watches

Chameleon designs the UI, UX, and art direction for the Adidas watches e-commerce site alongside Nixon.

Adidas

The Client

Company: Nixon
Website: nixon.com
Industry: Consumer Goods
Headquarters: US
Employees: 201-500

About Nixon

Nixon is an established lifestyle accessories brand specializing in watches, headwear, and bags targeted at action sports and youth culture markets. Founded in 1997, they operate a direct-to-consumer e-commerce model complemented by retail stores across the US and internationally, with strong brand recognition in surf, skate, and snowboard communities.

The Challenge

Adidas needed an e-commerce responsive website for its watch line that would not only highlight the products but also embody the brand's tone and lifestyle. A clear, user-friendly UI and UX were crucial for facilitating customer journeys, ensuring easy navigation, and optimizing conversions.

Our Approach

Working closely with the Nixon team and our interim SVP of Digital & E-commerce, Chameleon Collective undertook the task of designing the UI and UX for Adidas watches' e-commerce site. We also directed the art for the product and lifestyle photography, setting the tone in line with the Adidas brand. To ensure consistency and ease of development, we established a detailed style guide for the development team.

The Impact

The Adidas Watches e-commerce site, built on a clean and user-friendly design, offered a smooth shopping experience that echoed the brand's identity and lifestyle. The style guide served as a roadmap for the development team, ensuring design consistency and efficient implementation.

The Work

Featured Expert

The Chameleon who led this engagement.

Chief Digital Officer

Freddie Laker

View profile

Practice Areas

E-CommerceUI/UX Design PatternsArt DirectionBrand Style Guides

← All Case Studies Work With Us