Leadership, On Demand: Supporting BBQGuys Through Peak Season

Chameleon Collective embedded a senior brand strategist directly into the team to lead from within. The focus was simple: maintain momentum while strengthening the organization. First, the Chameleon quickly built trust across the brand and marketing teams and stepped into leadership meetings as a proxy for the Director of Brand Strategy. This ensured continuity in decision-making and alignment with company priorities. Next came operational improvements. New team members were onboarded ahead of peak season, and the brand team was restructured to better support the business. A new paid social testing strategy was also developed and launched to expand performance marketing opportunities.

BBQGuys exceeded their Q3 peak season goals. The brand team gained clearer structure, new hires ramped quickly, and cross-functional collaboration improved. What began as a leadership gap became an opportunity to strengthen the team—and keep the business moving forward without missing a beat.