TEDAI — Shaping Conversations Around AI's Future

100%

Sold Out Conferences

1M+

Social Media Impressions

1M +

Visitors to website

Overview

Led the full marketing and communications strategy for TEDAI—an innovation-focused TED conference. From brand creation to international expansion, spearheaded initiatives that established TEDAI as a global thought leadership platform in AI and emerging tech.

Development

• Built TEDAI’s brand identity, core messaging, and full-funnel marketing strategy

• Sold out two annual conferences via multi-channel digital campaigns (email, social, paid)

• Managed press outreach, landing coverage in Forbes, Bloomberg, Fast Company & more

• Designed & ran TEDAI Hackathon at Microsoft Reactor

• Produced the first-ever Robot Festival at the iconic Transamerica Pyramid

• Directed sponsorship communications and secured six-figure deals (Intel, Microsoft, AWS, PwC, Foley & Lardner)

• Acted as right hand to the Executive Producer—aligning brand execution across global teams

• Collaborated closely with TED HQ to maintain brand consistency

Results Snapshot

Sold-out conferences
Coverage in 5+ tier-1 publications
Six-figure sponsorships secured
Expansion of TEDAI into Europe
Elevated TED’s presence in the AI and innovation space

Press Links

https://www.bloomberg.com/news/newsletters/2024-04-18/searching-for-the-next-big-ai-breakthrough-at-the-ted-conference

Anthropic's new Claude AI model controls computers like humans

At TED AI 2024, experts grapple with AI’s growing pains

Perplexity AI CEO bets on the future of human curiosity. Publishers say he's stealing their content (PDF)

OpenAI scientist Noam Brown stuns TED AI Conference: ’20 seconds of thinking worth 100,000x more data

TEDAI, an innovation-focused TED conference, needed to establish itself as a credible global thought leadership platform in AI and emerging technology. The conference required a comprehensive brand identity, marketing strategy, and international presence from the ground up.

Chameleon Collective led the full marketing and communications strategy, building TEDAI's brand identity, core messaging, and full-funnel marketing campaigns across email, social, and paid channels. The team managed press outreach to secure tier-1 media coverage, designed experiential events including a hackathon at Microsoft Reactor and the first-ever Robot Festival at the Transamerica Pyramid, directed sponsorship communications to close six-figure deals with Intel, Microsoft, AWS, PwC, and Foley & Lardner, and collaborated with TED HQ to ensure global brand consistency.

The initiative sold out two annual conferences, generated over 1 million social media impressions and 1 million website visitors, secured coverage in Forbes, Bloomberg, Fast Company and five additional tier-1 publications, closed six-figure sponsorships, and successfully expanded TEDAI into Europe while elevating TED's presence in the AI and innovation space.

TEDAI — Shaping Conversations Around AI's Future

Overview

100%

1M+

1M +

Overview

Development

Results Snapshot

The Challenge

Our Approach

The Impact

Featured Expert