Retail & eCommerce
Website Design
Jessie Andrews, the creative force behind Bagatiba, brought her vision of "lavish yet affordable" jewelry to life.
Bagatiba
The Client
- Company
- Bagatiba
- Website
- bagatiba.com
- Headquarters
- US
About Bagatiba
Bagatiba is a direct-to-consumer jewelry brand selling fashion accessories including necklaces, earrings, bracelets, rings, and body jewelry. The company operates primarily through e-commerce with a Shopify-powered website and ships globally to 150+ countries.
The Challenge
Jessie Andrews, the creative force behind Bagatiba, brought her vision of "lavish yet affordable" jewelry to life. Operating from her apartment, Andrews managed to cultivate a brand that nestled comfortably between Forever 21 and Cartier. Despite this success, a key challenge persisted - how could Bagatiba maintain small, affordable quantities, minimize overhead, and encapsulate this unique approach on the web? Enter Chameleon Collective, brought in to translate this vision into an engaging and intuitive online presence.
Our Approach
Recognizing the essence of Bagatiba, Chameleon Collective was tasked to translate Jessie's vision digitally. Our expert designers, emanating a blend of attitude and professionalism, engineered a website that was reflective of Bagatiba's ethos: understated elegance. Keeping the design simple and intuitive, we accentuated the brand's products, allowing them to shine without unnecessary distractions. Understanding the growing dominance and flexibility of Shopify in the ecommerce space, we chose it as our platform. But we didn't stop at just a basic integration. Chameleon Collective went a step further, enhancing the backend with custom developments, enabling Jessie to autonomously manage her diverse product range and categories, ensuring the site was as dynamic as her evolving collection.
The Impact
The collaborative spirit of Chameleon Collective propelled Bagatiba into the digital limelight, marrying its brand ethos with digital dexterity. The revamped website not only reflected Jessie's unique vision but also empowered her in her mission: to enlighten a younger demographic on sustainability and ensuring luxury does not compromise our environment. With our intervention, we celebrated Jessie's transition to a self-reliant entrepreneur, once again proving that our job is done when clients no longer need us.
The Work
Featured Expert
The Chameleon who led this engagement.
